The Four Tier Annihilation Method In-Depth Review

Before going on with the review on "The Four Tier Annihilation Method", let me say that by reading the sales letter on its website, some people would not be able to guess what kind of business that the authors are referring to. I was one of them too although there is already a few snapshots of the ever popular auction website posted on the webpage. Moreover, the authors two authors to be exact do not mention anything related to this auction website. But, if you are involved in online auction, youll immediately have an idea of what the content of "The Four Tier Annihilation Method" is all about."The Four Tier Annihilation Method" is sold through ClickBank. So, you will get access to this product once your payment is successfully verified.Inside the download area of "The Four Tier Annihilation Method", you will find an ebook and 22 other videos. "The Four Tier Annihilation Method" ebook is in PDF format and it contains 145 pages full of contents.

The videos are meant to explain the strategies and tactics written in the ebook for better understanding. Some of the videos also have more advanced strategies than explained in the ebook. Having said that, the reader should also watch these videos even after they finish reading the ebook.

Back to the ebook, "The Four Tier Annihilation Method" contains 4 modules which are based on the four tier concept the authors, Saj P and Alex Goad, are trying to explain. I feel each chapter is divided equally long enough in terms of its depth in explaining the idea and also in terms of its complexity. This means if you are only interested in one idea, you can focus only one module and move on to another without missing any details. But, like the ebook suggests, its better for you to read and apply the first module first before moving on to the next one.

In Module 1, you will learn how to sell physical products. It starts out by researching the products, outsourcing them and finally get them sold. If there is only one resource which is priceless to me, it should be the service that is available to supply you almost anything that you can imagine selling on the internet. With this Tier 1 method, it is possible to earn 100 or more a month.

Module 2 is one of my favorites as it explains how to monetize digital or infoproducts. There are a few profitable strategies that you can apply in this module and if its done properly, you can get a profit of 1000 or more per month. Now, here is what I think is valuable for me from this chapter - a resource where you can dropship your digital product in the form of a CD or DVD to your customers for less than 2 a piece. I know that there are a lot of internet marketing gurus out there selling premium price for products on CD and DVD. With this resource, even you can now sell your infoproducts on CD or DVD without you have to handle all the grunt work of producing the discs.

The next Tier will be the one that can make you 10,000 or more per month. It deals with a more high-end products but the good news is that in all 4 tiers explained in the ebook, you can have lots of resources to start selling them.

Tier X is the advanced module in Module 3. This is a more involved module that might get you rich even by selling one product. The return might be in a 5 or 6 figure depending on what you sell. However, Tier X also has a different style of selling compared to the other tiers, and the authors suggest that this would be the last Tier to get involved once you learn the previous modules.

And before the end of "The Four Tier Annihilation Method" ebook, there is a section which teaches you how to also make great income through affiliate marketing. This is probably the module that lots of affiliate marketers would be happy to read. The idea is practical and it doesnt take a lot of capital to start. Among the topics in this module are "CPA Profits" and "List Building". What I like the most about this module is that the market is already there. You just have to bring the right product to offer.

In summary, "The Four Tier Annihilation Method" is definitely not a beginners guide on how to set up an account on an auction site and start selling unwanted products just to get rid of the trash from your house. This product will teach you how to successfully build wealth one step at a time by following the different categories tiers taught by the authors.

I will give "The Four Tier Annihilation Method" 4 out of 5 stars if I were to grade it. In fact, Im happy to see a product at the price of 77 that has an in-depth information such as "The Four Tier Annihilation Method".


About the Author

To complete Zamri Nanyans

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The NAA Exclusive Life Insurance Lead Program Gets You In Front Of More Clients

The key to any successful marketing campaign in the life insurance business is to be able to identify a client who has a problem on their mind that you can solve for. In order to earn a high income in the sale of life insurance an agent must be able to get in front of the right kind of people with the right message consistently.

One way to tackle the life insurance sale is to present it as a mortgage protection concept. Using a lead system to contact people who purchased a home or refinanced their mortgage is a simple way to market the mortgage protection solution. This mortgage data is filed at county courthouses on a regular basis. This data is available to contact by phone or by mail in order to prompt a client interest and response. This innovative life insurance lead system is an insurance agents dream.

If a homeowner is interested in the letter it should include information for them to fill in such as their health status, whether they smoke or not, their date of birth, home, work, and cell numbers, who to ask for and best time to call. These potential clients want to see you as a result and are expecting your call. These types of clients essentially come to you prequalified since they replied to a letter or phone solicitation. As a result you are able have control more easily in the meeting by being assumptive in approaching the client.

This is the ultimate leverage in insurance sales. To have a marketing system that delivers a prospect to an agent who has identified a problem in their own mind is the key ingredient to achieving success in insurance sales today. As a result agents can approach the client more so as a problem solver or a field underwriter. They do this in a very casual but professional way, relaxed: no suits, no ties, no dresses or heels, just a nice pair of jeans and a nice shirt. Theres no need for heavy sales tactics, the client has already responded with interest

Essentially an agent in this market can present a variety of life insurance products to solve a mortgage protection need for a homeowner. It is much easier to interest a potential client in an insurance product when it solves a mortgage protection need. The concern they have is this: what would they do if one of the wage earners in the household died or were disabled How would they pay the mortgage Do they care What is the solution The solution is a mortgage protection plan. A client response lead along with a matching mortgage protection program is a recipe for success in the insurance business.

A major negative in the insurance business for agents today is that they have to hunt for leads or spend all their time prospecting for clients instead of sitting in front of them. This approach reinforces the old push and sell mentality versus the pull and attract approach in insurance sales. The power of a response lead is that you are replying to the client inquiry to find out what is on their mind, why did they send the lead in Psychologically this enables the agent to be in control using an assumptive sales approach. That is the magic of the mortgage response lead system.
Typically, most leads provided by the big insurance companies are coming from a data vendor whose lead generation systems are designed to profit from lead distribution. They sell the same lead to as many agents as possible to make a profit. By contrast a company that owns their own lead generation system profits from paid commissions not the leads. That is the best option for quality leads for agents in todays market.


About the Author

We provide sales leads to our agents. These leads are returned by a homeowner in their own handwriting. This allows the agent to spend most of their time selling versus prospecting. Go to

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How to Make Your Downline Grow Without Fooling Anyone

Recruiting people to serve as your downline in your multi level marketing family tree can be easy. Whats difficult is making sure that you recruit members in a fair and ethical manner. Dont focus too much on gaining profit that youre willing to lie to people about their chances in surviving in a multi level marketing scheme. If you know theyre not made for it, find someone else to recruit.

The Ethical Way to Recruiting People for Your Downline

Do not recruit people who dont have a large network of contacts to start on. Even if hes willing and able to afford to pay the initial investment for joining a multi level marketing company, hell have a doubly harder time finding people to recruit and sell to.

If he insists on joining however, then by all means, let him, but just make sure that he knows exactly what hes getting into so he wont blame you afterwards if things dont go his way.

Do not recruit people who are not willing or able to invest the time needed for making their multi level marketing career prosper. Even if there are no regular hours to keep in this type of setting, that doesnt mean that their investment is like money in a bank and quietly growing interest. They still need to dedicate a portion of their time to make things moving

Do not recruit people who are not willing or able to exert effort and determination for their newfound business prospect. Multi level marketing still requires work. If theyre not willing to work hard on selling products or recruiting people, youre better off without these individuals as youre downline. Remember: one diligent member is worth five lazy ones

Its acceptable to recruit people who dont have that much money to begin with, but just make sure theyre aware that multi level marketing is not a get-rich-quick scheme. They cant pin all their hopes on their multi level marketing investment. These things take time no matter how great the product youre selling is or how good your people skills are.

How to Make Your Downline Start Moving

Think of yourself and your downline as one big happy family. This will foster harmony among you and make each member feel that he can count on the other when things go rough.

Be prepared and willing to act as a guide to your new recruits for their first few months at work. Make sure that they learn about the pitfalls in multi level marketing and how to avoid it accordingly.

If you have tips to share with your downline, do so, because what benefits them will ultimately benefit you as well since youre on top of the family tree. Consequently, encourage everyone to have the same attitude as well.

Give your downline regular pep talks to keep them motivated at their work. Keep them posted about everyones accomplishments so theyll know what good things they can expect when they manage the same feat as well.

Lastly, dont be selfish with your blessings. Give them incentives once in a while so that theyll know you truly appreciate the work theyre doing.

Recruiting people for your downline shouldnt be anyones chief priority when joining a multi level marketing company. Your primary objective should still be on increasing your sales quota. Nevertheless, getting a few recruits once in a while wouldnt hurt so good luck on making your downline grow


About the Author

Daegan Smith Is And Expert Online Marketer
"Wanna Lean The Secret To Making 85,147,717
Per Month While Quickly And Easily EXPLODING
Your Network Marketing Organization by 7,141
People Without EVER Buying Or Calling a
Single Stinking Lead" Free CD Explains All:http://www.easymlmprofits.com

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Free Cold Calling Tips

The popularity of home business like direct selling and telecommuting has paved the way for a new marketing tool known as cold calling. Most people would wonder what the fuss is all about with a simple telephone call but making cold calls is not just the simple telephone calls that people do everyday.

Most people avoid making cold calls as much as they can because they consider it a battle between them and their clients. However, cold calling is an essential part of selling and it cannot be done away with.

There is actually no reason for the stigma associated with cold calling because it is just a form of advertising using the telephone. A person who knows the basics of cold calling will not shy away from the challenges of doing such calls no matter if most of his colleagues dread this task.

Doing cold calls is actually a way of getting leads which can eventually be translated to sales. A person calling up potential customers does not really sell his products over the telephone but they are just actually getting the pulse of the target customer.

Since it is a form of advertising, the best thing that one can hope to achieve with cold calling is to get the attention of potential customers on the products being sold. A person does not really go on a sales pitch when he calls a potential client but he merely asks the client if he is interested in the product.

A person who does cold calling cannot really control the reaction of the person on the other line. Sales people should not curse themselves if they find out that the target clients are not interested in their products. They should instead focus on improving their techniques when doing calls.

First, a person has to focus on the goal he intends to achieve when doping phone calls. If the intention of doing cold calls is to set up an appointment with the target clients then focus on making the appointment with him and not on selling the product over the phone.

Once the appointment has been set, the next goal is to make sure that such date is pushed through. The person is now ready for the next phase of his strategy which is the one on one meeting with the target client.

To be successful in cold calling, person must research on his target market. This would ensure a higher rate of success in the telephone results as well as in the one on one meeting that he would be able to schedule. Getting leads should not be a matter of numbers but it should also be more concerned with the quality of leads

Doing research on the target market would give the called an idea of what these people are into and what their interests are. Starting a telephone conversation with someone who already fist in a certain box would give the caller an easier time.

While having a script can sometimes make the telephone conversation stiff, it is better to have something that would start the conversation off to a good start. Being prepared means having an introduction that would allow the person on the other line to get an idea of what the caller wants in no time at all.

One of the supposed enemies of cold callers are the gatekeepers or the secretaries. Respect their roles and be friendly with them because they will be able to help in one way or another. Avoid antagonizing these people as much as possible.

And the best tip for making cold calls is to be determined and persistent.


About the Author

Daegan Smith Is And Expert Online Marketer
"Wanna Lean The Secret To Making 85,147,717
Per Month While Quickly And Easily EXPLODING
Your Network Marketing Organization by 7,141
People Without EVER Buying Or Calling a
Single Stinking Lead" Free CD Explains All:http://www.easymlmprofits.com

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2nd Spiderweb: Can You Believe a Broken Wrist Saved My Business

Since I started to establish an internet business less than 12 months ago, Ive tried to keep up a flow of articles which focus on the realities of internet marketing, particularly for new recruits like me.

Sadly, some 3 months ago, I fell down a flight of stairs and amongst other things, I broke my wrist. It was entirely my own fault, but it sure has made it difficult to write. My infant business had to be placed on life support.

But, believe it or not, the accident has turned out to be a godsend. Since I couldnt do anything for the first couple of months, I was forced instead to THINK. Particularly think about my business or, lack thereof and try to figure out what I was doing wrong.

I realized, I didnt really have a handle on my own business. I was everywhere, trying new things and taking on more programs and systems than it was humanly possible for me to work with. Some of them I didnt even fully understand.

Even today, somewhere, in the depth of my hard drive is a folder with dozens of programs, some of them still in the Zip files. I was going to study them ....one day. Now, it embarrasses me to think of it and itll be awhile before I muster the courage to find that folder.

About a month ago, I finally felt well enough to return to the internet for a little while each day. It was mostly to read and to practice my one finger typing. What really excited me was that a fundamental change had occurred in my thinking.

I started looking for a program, and yes, I said a program, just one, which could fulfil the criteria I had formulated while I was off the computer. It worked like this; it had to be easy to understand and it had to make sense to anyone. Even to those not involved on the internet.

The program had to have more than one source of income, I wanted it to be flexible and I wanted it to have a comprehensive training program for setting up and operating the system. I did not want it to be subscription based, and finally, I wanted it to be cheap. I wanted a system I would be proud to recommend to anyone, including my own family.

Are you thinking; She is expects way too much and shes unrealistic Maybe, but you see, I had the time to look, I could work the mouse, and I could be very picky because I wasnt in a position to do much else anyway. So I researched and kept looking, until I unexpectedly found something which was so good, I simply couldnt afford to pass it up.

So right there, at that moment, I decided that typing with one finger really wasnt such a big deal.

You probably wonder if this program/system, can match my criteria. Frankly, it doesnt, it exceeds it. The program is free and this is not one of those occasions where you sign up for free and then they tell you what you need to pay to make it really work. In this case, free actually means just that FREE.

The system is extremely flexible, yet it combines 22 individual, passive streams of income, all of them resourced from large reputable companies. It also comes with the best comprehensive training program I have ever seen.

The program is still in beta, so there are occasional bugs in the system, but experience has taught me that beta is a good thing. Its a chance for a regular person like me to get to promote a product before the Gurus get in there and suck the life out of it.

One of the 22 streams of income is a bank. The bank is brand new to the internet and to promote their presence on the net, they pay 100, for each and every sign up, to both the seller and the buyer. I cant think what could be better than that.

I have wondered many times, why has this kind of system never been done before But all Ill say is, unless you have two broken wrists, or are making way too much money already, this is something you truly cannot afford to miss.


About the Author

Kirsten Plotkin URL:

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Loading Dock Lifts

Loading dock lifts are intended to reduce man-hours and improve safety where there are no loading dock facilities. A lift raises materials to the truck by means of hydraulic cylinders. Loading dock lifts are engineered for maximum safety, minimize the risk of injury, and vastly improve time to market efficiency. Each unit features easy to use controls in the form of a push button, 24V AC on a 20 foot long coil cord. The pre-wired control box includes a magnetic starter and overload fuse, and an emergency velocity fuse stops momentum in the event of a line break.

Loading dock lifts also feature high visibility, removable handrails with fixed toe boards. The checkered deck plate on each unit is made from heavy gauge steel and will last for many years. The perimeter of the platform is surrounded by beveled toe-guards and electric toe-guards to prevent slips and falls. The electric toe-guard is a patented feature that is essential to the safety of personnel. It is made from L-shaped aluminum extrusion and hangs below the entire perimeter of the deck. This is important, because if the loading dock lift is being lowered while an object, hand, or foot crosses its path, the guard will be triggered and the unit will electrically stop the table from lowering. When the object is removed, the table once again begins to move. It is not necessary to reset the unit.

Toe-guard provisions are standard OSHA and ANSI safety measures used on a variety of platforms and are also built into the loading dock lift for compliance protocol. The scissor table loading dock lift is also semi-portable, and can be operated up to 8 feet away from the 6.5 HP motor that drives it.

Manufacturers can also customize loading dock lifts with any number of options requested at the time of purchase. These options include, but are not limited, to the following:

SPLIT ALUMINUM TRUCK BRIDGE

The standard steel bridge can be replaced with an aluminum bridge measuring 72" wide x 18" long. This is ideal for government applications.

SPLIT STEEL BRIDGE

If necessary, an additional 72" wide x 18" long split steel bridge can be added to the opposite side of unit.

REMOVABLE HANDRAILS/TOEBOARDS

This is advantages when the unit is mounted in a pit. The additional handrails and toe boards allows the loading dock lift to be flush with the floor for fork truck cross traffic.

WARNING BEEPER & STROBE

In areas of heavy human traffic, this offers an added safety precaution. The beeper sounds at 80 decibels- loud enough to be heard over most light machinery.

ADDITIONAL APPROACH RAMPS

Your vendor can also fit the loading dock lift with additional approach ramps and hydraulic lines. Approach ramps can be obtained from your vendor for lowered height lifts of 8-12, depending on the size of the added ramp. Approach ramps must be anchored to the floor.

ADDITIONAL STRUCTURAL CHANNEL AND SUPPORTS FOR DECK

Ideal for heavy duty construction, this increases the rollover capacity of the loading dock lift up to 50,000 lbs., 25,000 lbs. per axle.

SAFETY ACCORDION SKIRTS

Keep people and debris from getting under the loading dock lift. We recommend customer installed skirts to avoid freight damage.

AUTOMATIC WHEEL CHOCKS

As the unit lifts, this option will block the dock end of the ramp to avoid roll off. Wheel clocks require a special pit mount.

STOP SIGNAL SIGN

As the truck approaches the loading dock lift, the sign raises to let the driver know when to stop for safe loading/unloading.

KEY LOCK OPERATION

This prevents unauthorized use of the lift by locking out the controls.

TWO SPEED PUMP

Increase lifting speed by 55 when lift is unloaded. This is ideal for unloading applications.

2-10HP OPTIONAL POWER UNITS

Ask your manufacturers representative about which motor will work best for your operation. Both internal and external power units are available.

SPECIAL COATINGS

Cold galvanized coating is designed for wash down applications and wet environments. STEEL-IT COATING is designed for incidental food contact and wash down environments. FDA approved.

OIL HEATER

This accessory keeps the loading dock lift operating smoothly in extreme cold. The unit is supplied with a thermostat for automatic heat control.


About the Author

Easyrack.org. For more information on

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Getting Ahead in the Utilities Industry

The Utilities industry is currently facing rapid change and is having to adapt to the many new demands made on it by existing and potential customers. Once dominated by state-run monopolies, the utilities sector of the twenty first century is shifting to respond to emerging competitors who are increasingly savvy to new and evolving technologies. With a growing spotlight on renewable energy and techniques for clean energy production right through to improved water treatment and supply systems, the whole of this sector is changing. At the coalface of energy and water supply, the utilities sector is adapting to a paradigm shift in our attitudes to consumption that climate change and increased environmental awareness are bringing about and as a result it is having to meet new targets and expectations all the time.

All of these shifting factors make this is an excellent time to join the utilities sector. The excitement these challenges present are a test of the industrys adaptability and ability to perform under strict criteria. To meet with all these current trends, the industrys expectations from employees is also under revision, so that new and interesting posts are being created all the time.

As a result the industry has come up with an energy and utilities register system which allows employers to look up the various competencies of an employee at no cost and with a mind to train each of them further where necessary. Signing up for this register once you have your first qualification is one step closer to getting the job you want and the training you need.

Water jobs and those found in the energy area of the industry are facing the toughest challenges from Government and the public alike in terms of cutting carbon emissions and reducing cost. We are all aware of the sharp rise in utility bills and of how competitive the industry has become for both residential and commercial customers, and now the industry is having to work hard to introduce new ways to generate clean energy and develop new methods of production.

With the world becoming increasingly electrified as a result of low resources of fossil fuels and a water crisis that has even hit our small island in the form of summer droughts and hose pipe bans there is a lot of scope for improvement the UK and in terms of the global market in many areas of the utilities sector. In order to achieve these ends there is currently massive investment in the areas of research and development of the technology necessary to turn these trends around. If you are looking to be a part of this revolution in energy production or to help change the ways we manage water, jobs are coming on the market every day for those who seek to embrace innovation and fresh challenges every day.

Whether youre looking for water jobs, nuclear jobs or energy jobs such as gas jobs there are of course ways in which you can improve your chances of finding the job which is right for you. The best way to increase chances of employment in any of the facets of the utilities sector include obtaining qualifications specific to that area and where possible university or direct work experience.

Having an industry-standard qualification in your chosen discipline such as ISEB qualifications will also underpin your knowledge and skill in your chosen area. Since the utility industry is recruiting across the board all the time in order to meet demand, employers may also accept those who have no formal education but have undertaken an apprenticeship. Studying one of the many City and Guilds level qualifications in water treatment will allow you entry into the complex methods of water supply currently in the UK. With a foundation in Level 2 Award in Water Simple Works, for example, and with experience under your belt youll be able to study further levels in order to handle the machinery necessary.


About the Author

Duncan freer - Director -

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Increasing Productivity Through Flexible Working

Flexible working is increasingly being seen by businesses in the UK as a way of increasing productivity as well as improving work life balance for staff.

Research by BT indicates that flexible working can lead to a 15 increase in productivity. With the credit crunch, jittery consumers and mounting fuel costs putting businesses under intense pressure, ways of increasing productivity are in the spotlight.

Flexible working is leading to increasing productivity for a number of reasons.

Firstly, flexible working means that an employee teleworking from a home office can save time travelling to and from the office each day. At least some of the time saved on travel is usually spent actually working instead. And of course, if they are not going to the office, the employee can also save time getting dressed up and so on. Many people who work flexibly from home hit the computer as soon as they have fallen out of bed, still in their pyjamas

Of course, avoiding a stressful commute also means that people start work when they are feeling fresh and this is likely to improve performance.

Secondly, flexible working allows people to work whenever they are at their personal peak. So if you are at your best early in the morning, you can grab that time to work, If you are at your best late in the evening, then that is when you can choose to work, increasing personal productivity.

Thirdly, flexible working staff tend to be more motivated and loyal to their employer. Most appreciate the opportunity to juggle work around their other commitments and interests and enjoy feeling trusted by their employer. This improved work life balance leads to a greater sense of motivation. Also, with flexible working, work is judged by your boss according to real outputs - regardless of how many hours have been spent working. So employees are more likely to focus on delivering those real outputs. Whats more, being clear about the exact outputs required from your work tends to lead to increased job satisfaction and motivation as well.

And, of course, in a peaceful home environment away from the buzz of the office, it is often easier for employees to focus on the job in hand, especially for tasks that demand sustained concentration.

Some employees continue to feel a sense of guilt that they are not in the office and there is a tendency to overcompensate by working even longer hours. This needs to be nipped in the bud as for some people this can lead to a real difficulty in switching off and some may end up suffering from stress. In fact, contrary to what people may often think, the problem of staff not switching off is far more common than the problem of staff skiving.

Another big boost to productivity is that absenteeism rates are lower when flexible working is in place. This is because there are many days when an employee may be feeling a little under the weather or, for example, have a cold and feel unable to face the journey to work and a full day in the office. But they may still be perfectly able to work for at least part of the day from a home office or garden office, with a steaming mug of cocoa at their side.

Similarly, flexible working employees do not have to take time off when they have a domestic appointment, such as a visit from the plumber or a home delivery. Without flexible working, they may need to take a whole day off work. With flexible working, domestic appointments such as these need take only a few minutes out of their day, leaving the rest of the day for work, increasing productivity.

Staff retention rates are higher in businesses that have embraced flexible working practices and so is the proportion of women who return to work after maternity leave. So this reduces the need for the business to train up new staff, with losses in productivity in the meantime - quite apart from the thousands of pounds of costs involved in recruiting and training new staff.

But it is not just working at home that tends to lead to increasing productivity. Using technology to cut down on travel to business meetings is a great way of saving time as well as costs. There are many instances where a business could use video conferencing or a telephone conference call instead of a face-to-face meeting.

Using technology to work on the move is another huge boost to productivity. Using a WiFi hotspot or a BlackBerry to connect to the internet for email or to connect to the office Virtual Private Network means that downtime can be turned into productive time.

Through grasping the opportunities now presented by technology, work is increasingly what you do rather then where you go. And businesses can enjoy increasing productivity as a result.


About the Author

Julian Cowans is Project Manager of

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5 Tips For Small Business Consulting: Franchise Marketing Made Easy

If you are an internal or external small business consultant for a franchise organization, you are constantly looking for ways to help your clients improve their marketing efforts in order to increase revenues.

The value of marketing efforts for franchises should be measured by both their cost-effectiveness and their results in terms of increased sales for the organization. Improved cost-effectiveness can be achieved by implementing better marketing systems. Such systems need to be designed to minimize the time required by the corporate office to oversee the management of local franchisee marketing campaigns, while at the same time they need to contribute towards an increase in the corporate offices visibility into the campaigns and towards increased brand consistency across the organization.

Here are 5 tips for small business consulting franchise marketing made easy:

Tip 1: Unify your brand image across all franchise locations by using consistent collateral:

Fast-growing franchise organizations often find themselves quickly outgoing their own marketing systems that worked so well during the early stages of growth. The modus operandi for marketing within a franchise organization must necessarily change when the organization goes from 10 locations to 50 or more, but unfortunately many organizations fail to keep pace with their own growth. One of the riskiest consequences of this type of rapid growth is the loss of control over the organizations brand image due to individual franchisees taking on the task of managing their own campaigns using inconsistent marketing collateral. Therefore, it is important to advise your client to find ways to unify the companys brand image across the entire organization.

Tip 2: Put the power of ordering direct mail and promotional goods directly into the hands of franchisees:

By letting individual franchisees control their own, independent direct mail campaigns, you give them the power to mail to whom they want, when they want. However, at the same time by doing so you may be giving up the economies of scale associated with centralizing your direct mail and promotional goods sourcing. The best bet for your clients growing business, then, is for them to continue to empower their franchisees to remain in control of their own direct campaigns, but at the same time you need to help your client find to streamline the fulfillment of direct mail through a single source.

Tip 3: Contract directly with vendors at the corporate level in order to leverage volume buying opportunities:

By advising your client to contract directly with vendors who will fulfill promotional goods and print-related orders, you are helping your client to lower operational costs by giving them the ability to leverage volume buying opportunities.

Tip 4: Centralize mailing list generation for maximum quality control:

Many individual franchisees have very specific ideas about how and to whom they want to mail coupons and other offers. And, by all rights, they should retain control of this process. At the same time, franchisees tend to have varying degrees of aptitude for list management. And, often mailing list data that is locally sourced is of poor quality, full of errors and outdated. By centralizing the generation of mailing lists but at the same time allowing franchisees to choose their list quantities and demographic selects, your clients organization will enjoy better ease of list generation and higher response rates.

Tip 5: Automate the entire ordering process to minimize the delays and errors associated with human interaction:

Finally, your client will also benefit from setting up an Internet-mediated, automated system that enables franchisees to execute customized direct mail and promotional goods campaigns the features only corporate-approved collateral. Such a centralized system gives your clients corporate office full control and visibility into the ordering habits of individual franchisees, but it also safely leaves the decision-making authority about the specifics of each local campaign in the hands of franchisees.

When conducting small business consulting for franchise organizations in the area of marketing, it is important to advise your clients on how to improve the efficiency and cost-effectiveness of organization-wide marketing. At the same time, your recommendations should find ways to empower franchisees at the local level to run their marketing campaigns on their own terms.


About the Author

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Architectural Lighting

In todays marketplace, general contractors, electricians and property managers are routinely engaged in competitive bidding on commercial construction and architectural lighting projects. Working with a commercial lighting distributor who specializes in architectural lighting and who represents multiple manufacturers, gives the commercial designer more freedom to bid specific items without fear of limited options, restriction to only one or two manufacturers, or equipment that fails to meet all necessary safety and light pollution regulatory codes.

Architecture lighting specialists will help you carefully balance the major considerations of safety, security, aesthetics, and regulatory code compliance by helping you precisely match fixtures to exact client specifications, and by accessorizing your system to remain as maintenance free and energy efficient as possible. Extensive planning and consultation with a specialist can be obtained at a small, reasonable fee if your team requires assistance with advance planning or ongoing consultation in developing the specifics of your proposal.

Architectural Area Lighting

Architectural area lights are heavily regulated due to their high lumens output and must illuminate only the intended areas without generating light pollution that will create a hazard or a nuisance to a nearby business or residence. It is generally advisable that you plan a proposed architectural area lighting system with specific guidance in the following general areas:

1. Parking lot lighting must meet local foot-candle minimums, minimize glare for motorists, and avoid shining lights into adjacent facilities. Working with a source that can accommodate the Spartan preferences of strictly industrial sites and the more decorative needs of municipalities, corporate headquarters, and hospitality clients can go a long way toward impressive line items that can tip a bidding war in your favor.

2. Parking garage lights must be configured in such a way as to balance vertical foot-candle intensity with horizontal foot candle intensity. This often requires working with a specialist who can input the dimensions of your garage into special software to help you determine which lamps, wattage outputs, and light fixture locations are required to achieve optimal, safe lighting levels in your garage.

3. Outdoor building lights must accent architecture without overpowering it. Different buildings may require anything from wall mounted architectural lights, canopy lights, and wall packs in a wide range of size, voltage, wattage, and color options.

4. Security lights of some sort should always be installed whenever architectural patterns vary or diverge and shadows form under eaves, canopies, walkways, or connecting structures can serve as a hiding place for criminal mischief.

Oftentimes, contractors are hired by offices, churches, municipal buildings, institutions, hotels, restaurants, resorts, and country clubs that require a highly customizes architectural lighting system that will speak to all the many considerations that contractors must factor into developing a truly effective outdoor lighting presentation. These clients often have tight budgets both for equipment and for power requirements, so it is necessary as well to have a wide range of line and low voltage options ready to offer the client at the line item level to make the invoice legally compliant with dark sky and foot candle regulations, practical safety and security concerns, decorative needs, and cost effectiveness through reduced power requirements and minimal long-term benefits.

In these situations, both pre-packaged kits and highly specialized architectural lighting equipment can often tip the balance in favor of a truly comprehensive architectural lighting design that goes beyond the basic cornerstone elements of standard configurations.

Sign and Building Edifice Lighting

Sign lighting can set the tone for the entire sites lighting system and help your clients more effectively brand their facility. Larger buildings that feature the company brand or logo painted on the building wall itself can be lit with specialty edifice lighting fixtures that will highlight colors and lettering without creating light pollution for surrounding areas. Flagpole lights can be installed very cost effectively to showcase a clients patriotism and keynote an important element of the landscape in general.

Architectural Landscape Lights

Architectural landscape lighting delivers a more robust illumination to larger campuses with a great deal of area between the property line and primary structures. Certain landscape features such as waterworks, decorative sculptures, outdoor break facilities, and recreational areas can be highlighted in such a way as to compliment the architecture of the main building.

Some commercial lighting vendors, such as Easy Rack in Houston, Texas, furnish architectural landscape lighting kits and specialized landscape and building exterior lighting fixtures appropriate for more high-end projects such as resort hotels, five star restaurants, country clubs, and outdoor recreational facilities.


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How To Put On A Great Conference

All industries hold conferences for a number of different reasons; to raise knowledge of a product or services, to recruit staff members and to discuss developments are only a few. Planning a conference can however be difficult requiring great levels of organisational ability. Not only do you need to find a venue, but your must also organise the delegates as well as producing a schedule that will be to the attendees liking. In addition, all those who attend will want a great lunch, without one, your conference may not make the impact you desire.

Naturally the first step in planning a conference is to find a venue; while this used to take considerable effort, the task is now made easy with the many venue finder services on the internet. Even so, it is still a major consideration, while you may want a venue that is striking, choosing a location that is too remote will mean less people will attend. In addition, a venue finder service will give you information on how busy certain times of the year can be whilst detailing any restrictions on hire.

Once you have decided upon the venue and the date it is time to spread the word. It is important to let as many people from your industry sector know that your conference is going ahead. Utilise your mailing lists and send it to everyone. Use email and send direct messages to those you expect to attend giving details of the reasons why people should turn up. As well as mailing known contacts, it is also advisable to utilise industry publications and in the local newspapers where the venue is located.

Organising your first conference will be the hardest, after using a venue finder and advertising the date it is often difficult to decide what to do next. Great advice is to visit other conferences and get an idea how they are organised. In addition, when attending these competitors conferences it is possible to sound out presenters and get an idea what subjects will be good to discuss. Using this tactic can also help you look into poaching speakers who are successful with the crowd.

Deciding what price to charge can be difficult. Ultimately you need to cover your own expenses such as the venue and any speaking and catering charges. Profit should not be a major issue unless you are holding the conference as a service for another company; ultimately there are other ways to make money from a conference rather than tickets. Some big industry players may sponsor your event and even some speakers may pay if they are pushing a particular product or service.

The importance of getting your name out there when holding a conference cannot be underestimated. Put in place advertising material around the venue while producing keepsakes such as pens, key rings and stress balls can also help to improve knowledge of your company or service. Trying to make these items individual can also help in keeping them fresh in attendees minds. Bigger prizes may be a consideration, holding a prize draw can be great way to distribute these. Most importantly you want those attending to remember who was holding the conference so they may think of using your services again.

Once everything is ready it is easy to sit back and let the conference come around. This however is not advisable, keeping the effort up and make sure people are aware of the conference right up until the day before. On the actual day, make sure you greet attendees and try to make the entire day not purely about work, introducing fun, great catering and interesting presentations will let attendees enjoy the experience and more likely to attend in the future. By following this advice your conference should be an unbridled success.


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Industry expert Thomas Pretty looks into why using a

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