Business Accounter

Saturday, August 16, 2008

Business Insurance; A Necessity For Your Company

Owning a business means you must experience a great deal of stresses and strains and undertake tasks that can be both difficult and confusing. One of these tasks is finding and signing up to business insurance packages. Deciphering the terms used in the literature combined with the complexities of the legal situation makes this one of the hardest jobs when running a business. Unfortunately you cannot live without insurance; it is a necessary evil of running a company and fundamental in protecting you assets. Subsequently, due of the importance of your choice of business insurance package, getting the selection wrong has the potential to ruin your company.

Here is a brief article that should help the lay reader gain a better understanding of the world of business insurance. Any business insurance policy will have a generic set of ingredients that ultimately make it sound. A combination of property insurance, liability insurance and compensation insurance will cover your company from most angles. There are additional forms of cover depending upon the operations of your company but making sure you have these three key ingredients included in your policy is the minimum you should be looking for.

Property insurance is especially important if your business operates from a building. This kind of insurance will protect you from loss or damage to any property or the actual location. There are varying degrees of cover, the minimums policies usually purely covering for theft and break-ins while some of the more expensive comprehensive packages cover for fire, floods and other major events. The insurance policy for your business property will normally cover the building whether it is rented, owned or leased.

The liability term in your business insurance package refers to coverage should your company become involved in a legal case. Sometimes the term negligence is used as an interchangeable prefix for liability. Fundamentally, it is vital to protect your company from excessive legal fees should either employees or customers raise a grievance with your operations.

For companies who have a fleet of vehicles it is essential that auto coverage is included in the insurance policy. Like a regular car policy it will protect cars from theft and damage; depending on the options you decide to include it will give your drivers the provision for legal fees should they be involved in an accident.

Of vital importance for many companies is the inclusion of worker compensation provisions in the policy. As injuries at work are in some ways inevitable, it is essential that your company will need protection from compensation and legal bills. In many countries it is in fact law to have this form of cover in your insurance package. It is not just about protecting your employees however; this form of coverage will protect the employer should an employee decide to sue the company directly as a result of an injury suffered at work.

Another form of cover that is increasingly being taken out is protection for employees should the business owner die or suffer serious injury. Ultimately it ensures that the business will be able to continue operating regardless of this event or ensure a handsome compensation payout for the loss of jobs.

While these are purely some of the most popular forms of cover included in business insurance policies they at least give an introduction into how company owners can protect themselves, their employees or their premises from unseen events. Unfortunately while insurance is a necessity, it is the one thing we pay for that we do not want to use.


About the Author

Financial expert Thomas Pretty looks into why business insurance is a vital part of any long term business strategy.


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Is Your Local Chamber of Commerce Obsolete

Wandering into the San Jose, California Chamber of commerce one wonders what sorts of local businesses are members. After all, San Jose is Silicon Valley Central and the home to many of the worlds best known companies.

As one glances at the list of members what is conspicuous is the absence of the heavy hitters. What is also conspicuous is that of the tens of thousands of businesses in San Jose only a very small percentage bothers to join the San Jose Chamber of Commerce.

In the old days local C of Cs were places to advertise and promote your local business. Somehow being a member and paying your 150 yearly fee would put you among the local elite and raise the credibility of your company.

But as in the San Jose Chamber of Commerce most local businesses are not members as well as the "bigger and more important" local businesses.

But its not just San Jose. Go to any local C of C and more than likely you will find the same thing. Why

A big picture analysis shows that the concept of "local" has changed. Technology and specifically search technology has opened the world to the local consumer with more than just local options.

In the old days one did business with those that one knew or knew of locally; now the local consumer can do business with any company they find searching the Internet.

The "Buy Local" programs have simply become obsolete as the concept of local has lost its meaning.

The inference once was that local consumers were looking for businesses and a good way to find reliable businesses was through the local Chamber of Commerce member list. Actually this idea died in the 1970s and 1980s and was in reality not a member benefit by 2000.

In the past a new business would join hoping to gain local exposure and maybe get some extra business. The badly maligned Mixers would help serve this function.

New members were told to bring their "pitches" and stack of business cards and hand them out at the mixers. So in effect the mixer became a big "lets sell to ourselves" exercise, as rarely do non-Chamber members attend the mixers.

Local collective ads were once another way the local Chamber could promote its members; through brochures, local newspaper and magazine ads, an occasional TV or radio spot. As mass media has gotten more expensive, the collective ads have gone by the wayside.

And like many organizations, the local C of Cs have been hit hard financially in the recent economic downturn. As their cash flows have diminished, the Chambers ability to hire and retain good staff had diminished as well.

Hence, all the ubiquitous job postings for Chamber Executive Directors. Part of the "executive package" is that the executive director must raise money to pay for herself.

This means that the primary function of the executive director is not promoting local business but raising enough money to keep the Chamber above water.

But in all fairness, its not just the executive directors fault; what can a group do locally to promote themselves

The biggest complaint today is that the Chamber does little or nothing for its members so it has become harder and harder to justify the time and 150 fee. The first question a new prospect asks is what is in it for my business

If the expectation is increased business, as many new members hope, then the expectation turns to disappointment over time. Thats too bad.

Communities need a strong business community to thrive and communities with a weak business community have problems.

The simple fact is that the local C of Cs are delivering less and less value to their members. Unless the local Chambers are able to redefine their mission and find ways to bring greater value, the Chambers will simply go the obsolete route of newspaper advertising.


About the Author

Jack Deal owns JD Deal Local Search marketing and Deal Business Consulting, Santa Cruz and Salinas, California 95076 831-457-8806. Related articles, ideas, strategies, tactics and tips can be found at

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Thursday, August 14, 2008

Make Progress by Learning from the Most Succcessful

Put it before them briefly so they will read it,
clearly so they will appreciate it,
picturesquely so they will remember it and
above all accurately so they will be guided by its light.

-Joseph Pulitzer

I planned to create a series of books and articles that would begin sharing helpful information about our project to help the world make improvements at 20 times the usual rate between 2015 and 2035. I had almost no experience in this area. What sources and skill could I draw on?

I decided to get as much expert help from successful people as possible. That was the right way to go for me, and it will be for you as well. Here's my story.

One such source of material already existed. Since 1992, I had been analyzing the behaviors of CEOs whose companies grew their stock prices the fastest during the prior three years through an annual series of articles for a major magazine. This research was the first (to my knowledge) tracking study of CEO best practices, and I had high hopes for what it would reveal.

My idea was to locate practices that other company leaders could use to grow 20 times faster than usual. The study did indeed become a potent source of information. Carol Coles and I used the insights we gained to write about the importance of continuing business model innovation in 2003.

While the CEO tracking study continued, Carol Coles and I asked Robert Metz to assist us in creating a book that would outline a process that almost anyone could use to accomplish 20 times as much in a given area with the same time, effort, and resources. We correctly saw this book as the first major output of the 400 Year Project.

The good news was that we already had such a process that could be adapted for the purpose: the universal problem-solving process that Peter Drucker had noticed that we always used. He had correctly perceived that we had moved past our clients in creating innovative practices.

The key to our effectiveness was a master process that could quickly resolve most problems with superior solutions that no one had ever employed before. In early 1995, Peter began insisting that we take this process and turn it into a universal resource. Otherwise, he was concerned that a tool of immense practical value would be lost, potentially for centuries.

We were flattered by Peter's high opinion of our work's potential. The bad news was that Carol and I had no experience with turning processes we used into books. We again turned to Robert Metz to help us. Robert had written a number of investment-related books and had authored one best seller. Robert had helped new authors before and felt confident he could shepherd us through the process.

Having heard a lot about interfering agents and intractable publishers, we asked Robert to advise us on how to get an agent and a publisher. His advice was to simply write the book and then look for a publisher. In this way, we were likely to be able to write a book that contained the content we intended rather than the direction that a publisher wanted us to take.

Beginning around 1997, we started the conceptual development of that book. We needed to lay out a format that people would enjoy using for learning. Early on, we decided to fill the book with as many examples as possible and to make the information accessible to those with many different learning styles.

That approach was quite a challenge because most people have read or experienced relatively little in the way of advanced practices. We had to take the most solid information available and reduce it to tasty bites that contained the essence of the lesson without cloying our readers' appetites for more.

In one-on-one conversations about the project, it was obvious that people loved specifics and were confused or bored by general principles. But we needed to express general principles, or people wouldn't know what to do next. What model could we use to get around this problem?

The story of Scheherazade came to mind. She married a king who had executed a string of brides after each wedding night. To stay alive, every night she told her husband a new story that ended in a cliffhanger. She continued to tell the stories for 1001 nights, gave the king three sons, and so avoided execution.

Could we similarly string together a large number of fascinating stories, stories so rewarding that readers would race forward to find the next one? Well, it was worth a try. Robert, Carol, and I were all accomplished storytellers and had large repertoires of stories we had accumulated from our reading and contacts. We could draw on those resources and see what we could do.

How can you use experts to provide models and help in making faster progress?


About the Author

Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating breakthroughs through 2,000 percent solutions and receive tips by e-mail by registering for free at


http://www.2000percentsolution.com .


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Simple Yet Effective Wholesale Traffic Acquisition Tools

Surely ways to acquire traffic is through social media, partnering with other business owners, merging successful site with your own, content publishing among many others. But how can you get immediate traffic to your online store without having to work too hard. Working hard is a most for having success, but is it for acquiring sources of traffic to your site If the answer is yes you will find that it is not so true at all.

One of the great ways many of us attract hundreds if not thousands of visitors in your case when it comes to your present internet store is through readily available tools that are at your disposal without having to invest an additional dollar on different types of resources. One of the best ways that virtually cost minutes is through adding a signature file in your Outlook Express account.

Chances are that if you personally pay for your internet connection, you are allowed to have an Outlook Express email account. Traditionally such tool comes in all computers and laptops when purchasing a PC. One of the easiest thing you can do right now that will not cost you an additional cent is by going to your Outlook Express account and opening the tools section in the upper left corner, located in your Internet Explorer or Mozilla Firefox browser once logged in Outlook Express.

Once you are in the tools section scroll to the bottom and you should see an options section. Click and select the options area and once you are there you are immediately seeing numerous amount of selections for immediate modifications and wide selection of options to leverage your email communications.

Once there selecting the signatures area will provide you in-depth options to fill in the blanks in order to save yourself time and to automatically have your contact details when contacting or replying to email communications. These ultimately could lead you to hundreds of people reading and seeing your offering at your given online mini mall.

Another source of good traffic that has demonstrated to be effectively though years of marketing has been to provide your business card. Business cards are deadly cheap today. Anyone can acquire business cards designs, printing and premium quality for free in the amounts of 250 and sometimes to a degree of 500. One of my favorite sources of business cards, perhaps, a company that puts many out of business is the great company called VistaPrint. With them as of today, all you have to do is pay a small fee in shipping. Usually right now it means less than 8.00.

The beauty in business cards is that you can hand those cheap cards at the mall and delivery an interesting message without doing much. If your business card holds enough attention, if it is funny it would be interesting and if it gives curiosity the person who you hand the card is likely to end up visiting your website as a reference source if you have a local shop or ending up ordering if he likes what you offer on your website. A good option many of us personally us is adding a message at the back that says, if you do not like what you saw, please pass it to someone that might like it. It has work for virtually all my businesses and it should work for you too.


About the Author

Finding Video Game Distributors is one of the business components Joaquin serves as reference source, e-commerce coach and certified author. His focus today is assisting people receive extra income through the acquirement of a Wholesale List

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Wednesday, August 13, 2008

Benefits of Being an Affiliate Marketer

Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchants products by linking to the merchants website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchants side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchants website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliates site, is redirected to the merchants website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.


About the Author

Health Products are Best Sellers Anywhere Online
Now you can Make 10,000s Weekly with New eBiz.
We Provide YOU a Fully Operations Website Containing
90 income streams, Autoresponder "Live" Model

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Setting Up an Answering Service or Call Capture Service for Your Investing Business

With all of our marketing efforts, whether signs, ads in the newspaper or flyers; we have all the calls go to a special toll free number which goes to an answering service. There's no way I could create a machine to handle all of these calls that come in.

I created the script for you to give to your answering service so they can ask several key questions and that way you'll know the answers ahead of time and the answering service will e-mail every lead to you that called in with the answers to those key questions.

Remember, some people may not answer all the questions; and that goes to show that it is very important not to ask too many questions and get too personal on the first call. But by asking a few key questions, you'll know whether you need to return the phone call.

To save lots of time and effort, I'd suggest using either an answering service or a call capture service to handle the leads that come in, especially if you still have a full or part time job. The biggest difference in the two is that with the answering service, the caller will always speak to a live person instead of a voice mail. With call capture, the caller's phone number is always captured whether they leave a message or not. With call capture, you can set up multiple mailboxes and give the caller options when they call. This is great if you are buying, selling and renting houses.

By using my scripts that have been proven over time, you'll be able to spend your time on the leads that are truly prospects and not suspects. For example, you get a call from a seller that has a $100k house, they owe $95k, they're current on payments and there's no circumstances that force them to move very soon. This call can simply be deleted from your email inbox and you never have to spend any time on it. WOW! What a time saver.

Say this same person calls your ad but instead of the call going to an answering service or call capture number with a detailed script, they call your cell phone and leave a message. Then you have to spend time returning the call, building rapport, getting them to like and trust you and then you find out that you can't buy their house. What a waste of time and effort. Now multiply this times ten to twenty calls a week.

Let's break down the benefits of each method.

Answering Service: The main benefit is that the caller gets to talk to a live person. You get less hang ups with this method. If you are buying, selling and renting then you can give the answering service multiple scripts for each type of call. You need to have the service email the calls to you as they come in. This is very important. Remember that, until they get you on the phone, they will continue looking for someone to help them.

Call Capture: Call capture is basically a very sophisticated voice mail system that captures the caller's phone number when they call. It works even for non-published and caller ID blocked numbers. Is this great or what? The other great thing is that you can set up multiple mailboxes and give callers options based off of their particular situation.


About the Author

For more articles and a 10 part e-course on how to create your own Ultimate Buying and Selling Machine! plus over 50 training audios, simply go to www.LarryGoinsFreeOffer.com where you will gain instant access


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Tuesday, August 12, 2008

The 3Cs Of The Best MLM Company

Multilevel marketing, or what is commonly known as MLM, is starting to be a buzzword in the consumer product industry. Many companies are now starting to realize the effectiveness of the MLM scheme, both in cutting cost and boosting sales. Hence, the number of MLM groups has increased exponentially over the years.

The rise in such companies is a boon for consumers because rising competition could lead to better products, costs and services. On the contrary, the surge in the number of multilevel marketing groups is a bane for people who want to join the MLM industry. Now, more than ever, it is more difficult to find the best and genuine MLM companies.

Not all entities claiming to be MLM groups are legitimate. There are many companies and individuals who are using the MLM format to defraud people. Therefore, if you are interested in joining the MLM bandwagon, you need to carefully check the company background and deals of the multilevel marketing group you are going to join.

Here are the 3Cs that are found in the best MLM company:

Credibility

The first thing you need to do, before investing in a multilevel group, is to look at the companys background. Check if the corporation is listed in the stock exchange, and how long it is in business.

Extremely high entry or sign up fees, exorbitant prices of products being offered, and inconsistency of policies are the most common tell tale signs of an MLM company that is either bogus or is headed south. Moreover, a group that is more concerned in getting membership rather than selling products is also dangerous.

Look for forums or discussions about the MLM company you are going to join. Reading forums and reviews will let you know if the members of that company are happy and if its target clients are content with the products it is offering. Also, it would be wise to check news articles about the MLM company from reputable news agency on the Internet. New articles will help you determine if the group you are joining is in trouble with respective governing bodies or financially.

Competence

Aside from checking the company itself, you should also check the background of the people who are behind the MLM group. Ensure that the people running the MLM group you are planning to invest in are of good character, have ample relevant experience and are not involved in any illegal activities. Remember that no matter how great the product and the compensation scheme, if the officers behind the MLM group are incompetent, the company is bound to fail.

Competitiveness

After you have verified the legitimacy of the company and the competence of the people running it, you now should look at the MLM groups products and compensation plan. Ascertain that the products that are being offered by the company are saleable and competitive, in terms of quality and price. The foundation of a good MLM company is its products.

You are joining an MLM group because you want to earn extra money. Thus, the compensation package or plan of the company you are going to enlist in should be attractive. Also, the scheme should be achievable. How will you be able to ask other people to join your group if the compensation scheme is difficult to achieve and is not appealing

However, you must also be wary of the companies that are giving compensation that are too good to be true. Oftentimes, companies that are presenting irresistible deals are unscrupulous, using the very attractive compensation scheme to lure their prey.


About the Author

Daegan Smith Is And Expert Online Marketer
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A Guide through the Health and Safety Passports Maze

I need to see your safety passport before you can come on site. Literally hundreds of thousands of people hear that phrase or something like it everyday in the UK and yet Safety Passports can seem like a black art to some. What are they? Where do I get one and most importantly which one do I get? They are the dilemmas that most people are faced with.

Well, let me see if I can demystify the Health and Safety Passports industry a little for you.

In the UK there are three main players, each having issued over six figures worth of Safety Passports to individual contractors.
- The client Contractor National Safety Group CCNSG (also known as SCATS)
- The Construction Skills Certification Scheme - CSCS Card
- The Safety Pass Alliance (SPA)(also known as the Epic card, the UKPIA card, the Food card and The Passport to Safety)

So do I need more than one passport?
The problem is that it is down to the Client as to which particular passport scheme they implement on their site. Some passports can be interchangeable with a client like the CCNSG and SPA, the one that is least interchangeable is the CSCS card, but it is always worth checking with the client first.

CCNSG

The CCNSG which was the original safety passport of them all tends to be used most in the Power Generation Industries, the steel, oil, gas, and chemicals industries. It is a generic scheme, which is not industry specific and is therefore open to clients outside of the engineering construction industry.
The Passport is obtained after taking two days basic generic health and safety training and passing a multi choice test.

CSCS Card

The CSCS card is primarily used in the construction industry. - There is no required training

To obtain a CSCS card workers are required to have completed a 45-minute multiple-choice test on health and safety in construction. It is a screen-based test and there are a maximum of 40 questions to answer. Workers can choose to attend a construction health and safety awareness course beforehand.

SPA Passport

SPA have a modular passport which has been developed with numerous industry sectors, including Food & Drink, Quarry, Petrol Retail, General Manufacturing, Building Maintenance, Pharma, Construction, Ports, Logistics, Landfill and others.

The passport is usually two days training. The first day is The Core Day which provides generic Health & Safety training. The second day is an industry specific day that addresses the particular safety needs of that sector. A delegates understanding is assessed by multiple choice

So what is the Passport

As evidence that the contractors have successfully completed the training, contractors are generally issued with a plasticised photographic pass. This enables the client to restrict entry to those who can prove they have undergone the training by producing their individual passport on site arrival.

One other question I get asked all the time is - So do they work ?

It has always been difficult to quantify the results of implementing a Safety Passport scheme on site, but over the past couple of years the SPA have been publishing results from clients. The full articles can be found on the SPA website but here are a few snippets from articles below

The introduction of the safety passport at Nestle UK was part of a review and tightening of all our own contractor management safety procedures. This has resulted in a reduction of contractor accident statistics by 68 per cent over the last two years.

Metronet using the SPA Underground Railway Passport as part of the Health and Safety Initiative led to a 75 per cent reduction in accident statistics in only 18 months.

Leicester City Council - The first local authority in England to introduce the SPA Building Maintenance safety passport scheme for its housing maintenance operatives has seen a 32 per cent drop in its accident rates in the last three years.

So there we have it, we train literally thousands of contractors a year and I hope that I have managed to clear up some of the common questions that we get asked by those people every day of the week


About the Author

Kerry Jones is the MD of GSS Training Limited.

From NLP to Health Safety Passports GSS Training can help you with all your training needs.

Find out more at www.gsstraining.co.uk


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Monday, August 11, 2008

Direct Selling Can Truely Be Your Gateway To Financial Freedom

Why Start a Home Business With the number of independent direct sellers in the millions today, its clear that a home business truly has something to offer. Direct Sales give you the FREEDOM to decide how to earn and spend both your money and your time.

Although theres no doubt direct selling is a growing industry, its not without its critics. Direct Selling has been criticized for promoting Pyramid Schemes, where only the top echelon of the sellers see any money or make it difficult for the average person to achieve success.

Pyramids are illegal in all 50 states, says Rod Nichols, Entrepreneur.coms multi-level marketing columnist and an industry expert, in an article titled Network Marketing: Answer to Your Top 5 Questions In a pyramid scheme, the only people who make money are those who set in first, but in legitimate companies everyone has an equal opportunity to make money and become the top income-earner in the company.

The WFSDA also denounces pyramid scheme worldwide, and supports international legislation to control fraudulent direct-selling business.

Its easy to debunk negative myths by the hand facts: more than 13 million people in the United States are actively involved in the industry and according to DSA research, more than 80 percent report having a positive experience.

It all depends on how much time and effort you put into it. You can take it as far as you want ..the biggest reason people fail with direct selling is they get into it with unrealistic expectations.

People can make money through direct selling, but only by treating it like a serious business and working at it everyday. Money is made when products or services are sold within your network, so if you want to earn a solid income, youll need to recruit a network of people who are buying and selling products/services. Excellent trainings and support are made available to help you succeed, but ultimately the success or failure of your business is up to you.

Direct selling opportunities often incomparable flexibility to just any other business. Consumers get the kind of personalized service that is often lost in an increasingly corporate market. Direct sellers not only get to know their customers, but also enjoy the freedom of being their own boss on a business theyve chosen for themselves, success can be measured in their own ways, and as the industry continues to grow on a global scale, its a wonder anyone would pass up the chance to join in.

SFI Marketing Group offers direct selling in addition to online marketing/resources/training for FREE to its affiliate, a bundle worth over 295.

Choose what ever marketing method suit your ability.

Ill be glad to have you onboard ..

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About the Author

John Benjamin, "A successful Entrepreneur" is the author of What You Need to Know About Direct Selling.

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Sunday, August 10, 2008

The Ultimate Importance Of Executive Education In Business

At the heart of every good company is a great leader with excellent management skills and high levels of competency. Due to the importance of leadership in business an increasing number of companies are sending their mangers on executive education courses to ensure they have the attributes that will allow them to succeed. Executive education is purely an investment; it is an investment in employees in the hope that after achieving a skill set in leadership and management, the company will feel the benefits of having a well trained and highly motivated management structure. This demand has led to a relative boom time for educational facilities offering courses, as companies seek to constantly increase the skills of their employees.

Part of this development has included a move towards creating bespoke executive education courses for specific corporations. By doing this, educational institutions have been able to secure more business while developing training that is targeted to a companys objectives. Around five years ago this was not the case, more generic courses were popular. Today however companies have realised that by giving managers specific skills they will in fact be better at their jobs. For instance, if a company wants to train sales managers, it makes more sense to put the trainees through an executive education course that focuses on financial analysis.

In addition to shorter, more specific courses, some education facilities have worked with businesses to create accredited award schemes. This can be anything from basic qualifications, right up to Masters level. This move comes as a result of companys wanting their managers to have certification for the training they have undertaken within the company structure, as well as in the public sphere.

If you are a business manager, contemplating sending your management away on executive education courses means a number of factors that will require careful consideration. One of these considerations is to understand exactly what results you will need from a training program. This can be difficult but with the help of an executive education professional it is possible to find a course structure that will cover the attributes needed and a suitable timescale.

Additionally, converse with the employees set to take the course is an essential consideration so they understand succinctly what they will be expected to learn. However, part of the selection process of who will undertake the course should also include an assessment of who is likely to gain the most from training. It is also advisable to continue the training after the course has been completed. This can be performed by holding discussion forums and meetings that will ultimately help employees understand what they have learnt and how to apply it to their specific job role.

Executive education should not be considered a short term fix for management problems. It is in fact a long term solution that requires planning on the part of the leadership. Enrolling many employees on a rolling basis is an attractive option as it will gradually improve the attributes of the entire workforce. In addition by having a large number of employees suitably educated, improvements to working processes will become a reality as more workers have the knowledge to increase efficiency and hence profitability.

Ultimately executive education should be used as a reward not a punishment. By using it positively it is a way to improve individual performance and functionality. In the wider sense by using it as a reward, company leadership can create loyalty amongst the employees as well as gaining a more knowledgeable workforce. The world of business is cutthroat and fiercely competitive; by educating management officials it is possible to have those leading a business with the essential skills for success. The business owner of today needs to consider whether they can really achieve success without an educated, skilled and well rounded management structure; effective executive education can help to achieve this goal.


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Business expert Thomas Pretty looks into how

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Secrets of Effective Downline Building

Building your downline in whatever business or program you are in goes beyond just signing up somebody under you. It entails establishing trust and credibility to produce lifelong business associates who will go with you in whatever venture you will get involved in. A productive downline is an important asset in achieving success in any program.

What are the secrets in building your downline

A good leader must have the ability to perceive today where he wants to be situated in the future. If having a massive downline is your goal, then you must visualize it and do everything you need in order to achieve it. Determine what area you need to improve on and work on it. Be one of the best.

Use every method in communicating with your potential downline. Take advantage of any new technology that would effectively get your message across. Create sales letters that convey everything you want your prospects to know about your program or business and always include a personal touch in your every correspondence.

There are many ways and means to promote and reach your market but focus on just a handful of these at a time. If a method no longer produces desired results after some time, do not use it anymore. Concentrate on advertising strategies that work and drop any method that is ineffective.

Be creative and use your imagination in reaching out to your prospects. What may work on one person may not necessarily work on the other. Develop the art of determining what is going on inside a persons mind. After you have ascertained what he needs, you will be able to focus on matters that are important to him and be able to successfully convince him to join your company.

Look for like-minded persons. Approach people who are ambitious, driven and eager to grow at a fast pace in their lives. Be selective. Dont waste your time talking to persons who are not committed.

A prospect can be found anywhere and everywhere. Keep your business cards with you wherever you go and provide individuals who might be interested in your business the means to contact you.

Do follow up on your prospects. Many persons know the importance of following up but only few people actually do it. Be one of the successful entrepreneurs who remembered to do this and built a huge downline.

It is nearly impossible to build a massive downline all by yourself. Tap on the strength of network marketing and put a system in place which everybody can participate in. Allow everyone to be aggressive and productive in downline building.

Regularly keep in contact with your downline and make them effective in what they do. Provide training on marketing skills, how to set up goals, how to sponsor other people and more. Foster good relationships with your downline and keep them well-motivated.

Systematically improve on every aspect in the operation of your business. It is your aim to maximize results and so learning and trying out new methods are essential. Learn to adapt to changes and optimize your potential and that of your downlines.

Once you master an effective course of action, apply it and teach those under you to duplicate it. You will attain your goals more quickly if you let your downline do their part.


About the Author

Daegan Smith Is And Expert Online Marketer
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