Big Ideas for Small Business: Cross Training Your Staff

You already know it takes superpowers to run a business. You have to be a mind reader and a fortuneteller, and have the ability to be in 10 places at once. But even the greatest super hero needs back up. Cross-training your employees is the key. This article is designed to provide you with tips for cross training your staff so you relieve pressure by giving every employee the know-how to meet customer expectations that live up to your own. Specifics may vary from person to person; however, the following information includes helpful and important guidelines from which everyone can benefit.

The numbers are in, and the bean counters are smiling: Cross training does save money. Employees profit from learning new skills while keeping boredom at bay. They're more motivated, feel more valued and that means they're more likely to stay put. Your organization profits from productivity that reflects on your bottom line. Need any more motivation than that? Here are five signs it's time to call for back-up - and give yourself a break:

1. When the neighborhood kids set up a lemonade stand, you ask for a P&L Statement.
2. Your idea of exercise if right-clicking.
3. You fall asleep to the "pings" of incessant emails.
4. You tell your kids to go play in their cubes.
5. Your favorite fruit is blackberry.

Seriously, though, relieving some of the pressure your experience at work can do amazing things to your productivity levels. It seems strange that getting rid of work actually lets you do more work! But how do you know which projects to delegate and to whom you should delegate them?

Cross-training your staff sometimes seems like it requires cross-training shoes to keep up. Nothing tests your endurance more than having to set goals, schedule briefings, monitor progress, etc. Are your employees up to speed on the latest company projects, proposals and projections? Regularly scheduled meetings eliminate the guesswork and are an integral component to any cross-training initiative. They break down department barriers and build up teamwork. Keep meetings short, sweet and to the point (hey, some pizza wouldn't hurt either). Here are five quick tips that will help you schedule successful meetings with your employees:

1. Establish a place to meet and make sure everyone's informed
2. Prepare an outline
3. Create takeaways
4. Arrange to have any electronic equipment you may require
5. Use the right products to enhance presentations

Attending meetings is a way of life in almost every business, large and small! Making the most out of every meeting by planning ahead, sticking to a time limit and a schedule will help everyone stay on track!

Your cross-training efforts can also pay off big time with a united vision your customers will notice. Cross-training gives employees cross-functional expertise but - can they deliver your message persuasively? Presentation skills are fundamental and every dynamic one begins with the question: What's the purpose of this presentation? Is it to inform? Motivate? Sell the audience on an idea? From there, establish a structure with a logical flow for a presentation that's ready for prime time. One of the keys to making any presentation as dynamic as possible is proper planning. Here are five things to keep in mind as you teach your employees how to develop a great presentation:

1. Define your intentions
2. Know your audience
3. Collect as much information as possible
4. Build structure into your presentation
5. Practice, practice, practice

About the Author

Sharon Mann is President of the I Hate Filing Club, a group of nearly 100,000 office professionals who hate filing but love finding new ways to become more organized. Learn more about how cross training your staff can help you be more productive - visit our website and sign up for the Big Ideas newsletter.

The Three Steps to Recession-Proofing Your Business

I must admit that I don't watch the news often enough. It frustrates me and depresses me, all at the same time. But, I do walk by a television that is showing a news program often enough to see the constant predictions by the Chicken Littles of the world. They are all too ready to offer up the "news" that "the sky is falling."

Now, before you run off and start actually believing that - especially in the context of your business - just stop, take a deep breath and relax. Money is moving just as fast as it ever has, you just need to be conscious of the fact that it may be moving differently than it was in the real estate boom of yesterday.

Below, you'll find three easy steps that will help you recession-proof your business:
1. Become the "Celebrity Expert" in your Business Niche
In any economy, especially in an economy where the buyers in your market have been trained to spend carefully, you have to compete for every last dollar that is being spent. Your buyers are likely distracted by their own issues that they are dealing with, so the last thing that you want is to lose a prospect or, worse yet, an existing customer due to factor you can control.

If you have taken the time to show that YOU, not the product or service that you offer, are the Celebrity Expert, the Guru, the Go-To provider in the marketplace, you will have a much better chance of staying busy - while your competitors are floundering. The reason for this is that many business strategies change during market shifts, and if your buyers remember your previous strategies and offerings better than they remember your ability to make great decisions and guide them in the right direction, then you can expect to sit around waiting for the telephone to ring until the market changes.

If, on the other hand, you have taken the time to display your expertise, and have promoted yourself rather than your "latest and greatest" product and service offering, your audience will always come to you, their trusted source, when they must get results. They would rather rely on a trusted advisor than on a product or service. People buy people; NEVER forget this - especially in a shifting market.

2. Ramp Up Your Marketing Efforts
In a changing market where assumptions and projections are no longer identical to what they were in previous periods, the first thing many businesses do is assume an overly-conservative marketing strategy. The first thing many a CFO says is "let's slow down our marketing efforts." BIG MISTAKE.

This could appear to be a lesson in contrarian-marketing, and while that does often work, this goes deeper than that. We're not just trying to say "Yes" when those around us are saying "No," but the same outcome ensues.

In a changing marketplace you actually have to market more consistently and creatively to get consumers to spend their dollars on your products and services. They are adopting a more fiscally conservative policy all around based on what they are seeing and hearing; so they have to be smacked in the face with your marketing message even more than usual in order to finally make the decision that what you are offering makes sense for them. If you slow down your marketing efforts, the final "sign" your buyer is looking for before they cross the line and buy may never come. As they say, "when the student is ready, the teacher will appear." If you don't appear when the student is ready, you'll miss out on the chance to make the sale and bring in the revenues you deserve.

3. Be Agile
We often get caught up in offering the products and services that we want to offer, rather than looking for the missing ingredients in our buyer's lives. It's an easy trap to fall into, particularly if you've been doing what you've been doing for a prolonged period of time.

If you get stuck offering your products and services exactly as you have in the past, you may miss a great opportunity to fill a void. If there is a shift in market conditions and your profitability level drops, and you continue to offer your products and services the same way you were pre-shift, then you are turning a blind eye to the fact that your marketplace is no longer seeking (or willing to pay for) the solution of yesterday.

Oftentimes it only takes a slight tweak of your message to ease the pain your prospects are feeling, but you do have to take a moment to stop and realize that your "ointment" may no longer be packaged in a way that attracts customers, and that re-packaging could be the key to renewed profitability.

I know that the overwhelming message in the news is that "the sky is falling," but if you'll take the time to follow these three simple steps, I assure you that even while your prospects and clients are trying to avoid the impending doom, they'll come to your bunker to avoid getting knocked down.

About the Author

WANT TO REPUBLISH THIS ARTICLE? You can, as long as you include this blurb with it: JW Dicks & Nick Nanton, TheBusinessGrowthLawyers.com, publish the Business Growth ezine covering topics that every business needs to know. Get more FREE business growth tips at http://www.TheBusinessGrowthLawyers.com

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