Avoiding These Three Mistakes Will Ensure Trade Show Success

To ensure the success of a trade show booth, effective time management is crucially important. With numerous possible customers moving through trade shows, it is imperative that the staff of your trade show booth work in a well-organized and resourceful manner to boost sales. Preventing the following typical trade show marketing mistakes will help your trade show booth be the most profitable and productive ever.

Don't Forget to Make a Plan

Don't drive around blind, set specific goals for your trade show booth before you arrive and accomplish them before you leave. Running around without a plan of where you want to go and what you want to achieve will get you nowhere. By making a plan of your trade show goals, you will know what to focus on during the show and you will know if you were successful after the show is over.

In addition to making a plan of your goals, think about the sales leads that you want to gain from the show. Trade shows are not just about making sales during the show, they are also about building relationships for future sales. Make sure your trade show booth reflects your company as it currently exists and as it plans to be in the future.

For instance, one possible plan for a trade show booth might involve introducing existing customers to your new products or services or showing your existing products and services to new customers. If you have a plan, it is easy to design your trade show marketing materials to reflect your goal.

Don't Wait Until the Last Minute

It is vital to get a jump on sales by marketing your product or service to potential customers a good amount of time prior to the trade show. By marketing online and through direct mail, you can let your potential customers know specifics about your trade show booth, including the date, facility directions, location of your booth, and more. Add in a bonus for your customers by providing a coupon or some sort of special offer, redeemable when they visit your trade show booth.

Taking the time to plan the marketing points of your trade show booth ahead of time is critical to accomplishing your goals. Booth design, artwork, signs, personalized promotional products, and other trade show marketing materials should be ready and in place long before the day of the trade show. If you wait until the last minute to make changes, you are sure to experience plenty of confusion, expensive overtime costs, and a loss of customers and sales.

Don't Have an Insufficient Staff

Many times, the success of your trade show booth comes down to the skills and availability of your staff. Make sure you staff your trade show booth with enough people to handle the number of customers you expect. You'll lose sales if you have a line of customers waiting to speak to a staff member. People are impatient when it comes to business, if you have a long line, your potential customers will move on to the next vendor.

You want to have enough staff members, but be careful you don't overstaff your booth. Too many may intimidate your potential customers, causing them to feel that pushy sales people may jump them on when visiting your trade show booth. In addition, too many staff members versus a lack of customers will give the impression that something is not right with your product or service. Educate your staff members about every aspect of your products or services so they can confidently answer questions without the need to go to someone else for an answer.

Not making a plan for your booth, putting off trade show marketing, and having an insufficient staff are typical mistakes that result in a loss of current and future sales. By avoiding these mistakes, you'll create a winning trade show booth that will keep your customers from moving on to your competition.


About the Author

Christine OKelly is an author for Jonathan Edelman, a trade show marketing consultant with more than a decade of experience. Jonathan is the founder of Ideas 4 Now, a trade show marketing company offering products like Money Machines that drive traffic to trade show booths, and the premier trade show vendors directory Trade Show Vendors.com.

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• Going Global: Is it Right For Your Small Business
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• Why Cold Calling is Such a Waste of Time

What Difference Can a Colour Make?

Have you ever walked down a street and turned the corner - and there in front of you is the most hideous coloured car you have ever seen in your life? A hideous purple, or gaudy green? The car itself may be quite fabulous (in the dark) but the owner has seen fit to cover it in the most awful paint imaginable. Sure, there are boring colours that seem to dominate particular years of car design - Audi metallic sand was the colour of choice for many years. Ford even saw fit to allow buyers to adorn their Mondeos in a hideous semi fluorescent yellow. Maybe its all a ploy to distract buyers from how bad a particular model is. As if in some way if they can distract the general public with the colour they can draw their eye away from the terrible safety, poor quality and general nastiness of their offering?

Looking around the office furniture market, one could easily be lead into thinking the same could apply. At launches of new products we often see wacky colour schemes which are clearly meant to make us remember them. Or conversely everything is so bland and all white that we are supposed to think of them as cool - as if an association with iPods would make the chair in question cooler. Okay - well maybe that does work.

A popular brief received by office furniture dealers all over the country is fresh and contemporary so then we try hard to find the best catalogue photography to show a customer the look that can be achieved.
Most designers and furniture suppliers have virtually begged a client at some point to pick a different colour. Knowing that to choose that particular colour would make an office look boring, or staid - or possibly dated and faddish.

Whilst office furniture suppliers have seen some great colour schemes in place - whether through a customer with a good eye for detail, or as a result of a good interior designer - we have also seen some hideous ideas see the light of day too. I had a client about 8 years ago who set his heart on installing different pastel colours (about 8 different shades in all) blinds to each window in the office. He then colour matched the various pillars in the office to match a window blind. A nice idea in theory perhaps, but it looked awful. Embarrassingly so. It was so bad that visitors would come into the office and audibly draw breath at the choice. He was the boss though and he liked them, so it stayed. That is until some months later when the staff finally broke and demanded that new blinds were installed and paint applied put in to stop them walking.

The problem is that some sales people worry that they will lose an order if they start getting too involved with something that is such a personal choice anyway. They lose sight of the fact that perhaps the customer would like some help - rather than a Yes man just agreeing Oh yes sir that would look fabulous!. This is an element of service that a good supplier can easily overlook in the quest for a quick sale. One must consider that if a customer suddenly realises in a years time that it really does look awful - theyll be looking to blame someone for such a poor choice and the salesman looks like a likely scapegoat. The end result of this is that they may never return with repeat business in case you let them choose something else hideous.

Colour choice needs to be a considered affair. Often the colours chosen are governed by the need for a corporate logo colour, or a carpet colour to be matched. If these arent relevant then you can really have some fun. But remember that colours have their own psychological symbolism . Black can mean style, power, mystery, solemnity. White can mean purity, sterility, and cleanliness. Red says sex, speed, arrogance, strength, bravery and more. Blue symbolises calm, productive, confidence, conservatism, and seriousness. Unusual colours like orange mean enthusiasm, flamboyance, creativity, and playfulness. Choosing pink can have mixed messages too including appreciation, admiration, sympathy, femininity, health, love, or homosexuality.

The message is clear therefore. When choosing a colour - take a moment to consider. What is the colour saying about your company to everyone that visits?

Now would you like that office chair in red, black or blue......?


About the Author

For further information regarding our range of reception furniture please visit our website at http://www.evolutionfurniture.co.uk/

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Setting Goals To Take The Lid Off Your Insurance Sales

Setting Goals, Many insurance agents state that their goals are to close more sales, keep customers happy, get more business and give better service. The problem is that these general statements are nothing more than wishes, hopes and dreams.

Time to Commit

For any plan to work there must be a real commitment from the players. In this case the key player is you. One way to help build this commitment is for you to sign the plan. A signature often has a strong psychological impact that compels people to act. In a word, you are the action in the action plan. To lock in this commitment, share it with someone you can be accountable to, who can hold you to the promise you made to yourself.

In many companies, the goals of the salespeople complement the goals of their sales manager, whose goals complement those of his or her manger, all the way up the organization to the very top. Make sure that your goals are in tune with those of the company, and that your mentors and managers know what youre aiming for, so they can help you get there.

What you expect is what you get

Your positive expectations have a definite impact on your behavior, causing you to behave and react in ways that are more likely to produce the desired results. This type of behavior also influences the behavior of the people you meet and interact with professionally. If you are positive, confident and optimistic about the way your product and services will meet your prospects needs, your client is more likely to react in a similar way. At the same time, if you enter the same situation with the same goals, but with less than positive expectations, your behavior is going to show it and your customer is going to see it. Most importantly, your income is going to show it as well.

Program Yourself to Win

It is one thing to say to yourself that you are going to have positive expectations, and quite another to make it happen. There are three quick and easy steps you can take to increase your positive outlook:

1. Visualize yourself dealing comfortably and persuasively with your prospect and see yourself closing the sale. The best time to do the visualizing is when you are at the edge of awareness, just before you are about to fall asleep. It is one thing to see your goal outcome. It is another to rehearse the good feelings you will have right NOW. You always know how you want to feel right Let that be your anchor to a positive outcome.

2. Leave some upbeat notes for yourself that reaffirm your strengths, effectiveness, competence and aspirations. These notes are similar to the advertising messages you constantly see and which gradually work their way into your subconscious. Reinforce your own personal brand identity.

3. Set realistic, quantifiable goals, such as a certain number of sales or a volume of business. Be sure to set a deadline for yourself Put up a note or graphic that shows how much progress you have made toward reaching your goal and how much is needed before you reach it. Track your progress on intermediate landmarks on the way to your goal.

When people have a clear idea of where they are going, they are more likely to demonstrate behaviors that will get them there. The motivational impact of goals is even more compelling for those individuals who have either participated in the goal-setting process or have established the goals for themselves.

Bottom line, as an insurance agent we have control over two things in our professional life: our attitude and our activity. Strive to be the best agent you can be and good selling


About the Author

We provide sales leads to our agents. These leads are returned by a homeowner in their own handwriting. This allows the agent to spend most of their time selling versus prospecting. Go to

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Top 10 Tips To Starting Your Business

Starting your own business can be a really rewarding experience, however, with this reward comes a bit of a challenge as well. Challenges are actually something that should be expected when it comes to creating one which is why I developed a list of the top 10 tips to starting your business. Here, I will approach the subjects and areas where you should place your focus in the beginning of your new venture.

1. When you are in the process of starting your business, it is important to pay special consideration to the amount of money that you have designated to the endeavor. You should be certain to save as much as you can when it comes to your goals. You should never allow yourself to completely depend on money that is acquired from loans and other financial resources when you start up your new venture.

Not only should you save to contribute to the start up costs, but you should also save some money that you can live on in the beginning. It is likely that you will not experience a lot of profit the first year or two and this can really be beneficial.

2. The next thing that you will want to do when just starting out is to start out small. While it is tempting to start out in a huge way, this is not the best of ideas. You want to ensure that you do not get in over your head. Start small, and take things one step at a time. This will ensure that your business runs at maximum efficiency at all times, and grows as it is necessary.

3. When starting a business, it is important to know and understand that you should work to protect your personal assets. When you start, there is the chance that you will be held liable in one way or another and it is absolutely essential to ensure that you work to protect your personal assets at all costs.

4. Next, when getting started, it is absolutely necessary to ensure that you have a business plan. This plan will detail the steps that are necessary in order to get you to your goals that you have when it comes to your business. It has been discovered that most people who fail to implement a business plan also fail to succeed.

5. Once you develop your plan, it is important to know and understand how you will make the money that you make. What products and/or services will you specialize in How will your business make money

6. You should work to ensure that you maintain a competitive edge at all times. Not having this edge can result in failure. Be innovative and creative.

7. If you must implement the use of contracts and other types of paperwork, it is important that you make sure everything is put into writing. This will ensure that if it becomes necessary, these things are legal agreements.

8. You should determine whether or not you need employees. If so, make sure that you go through a detailed hiring process. You only want the best of the best

9. It is essential that you ensure that you take special care when it comes to paying for the bills that you have, as well as the taxes that your business is responsible for. This way, your business is protected from legal complications.

10. Next, you should consider if you will be putting your business online. If so, you are opening up the potential to achieve high levels of success.

If you follow these top 10 tips on starting your business, you are sure to achieve success in your endeavors


About the Author

Chris Simpson is dedicated to helping people find honest and

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As Dubai Property Boom Slows Down, Investors Look Northwards

The current state of Dubai, following the recent introduction of an escrow law, where developers in Dubai are now not allowed to make use of use purchasers deposits on other projects, coupled with the ever increasing costs of raw materials for construction, has now resulted in many developers deciding to launch their new off-plan projects in northern and regional emirates instead, this move is also believed to be able to ensure far better returns for all.

The past six months has seen the costs of raw material imported from China sky rocket. The price of cement alone has increased by an astronomical 40 more than what it cost this time last year. There has also been some impact made by the removal of certain tax incentives for Chinese businesses.

All aspects considered, including the current credit crisis, which is beginning to make itself known across the emirate, is an indication of a change in momentum for Dubai.

Although it is far too dramatic to say that Dubai is on the brink of certain meltdown, it is most defiantly a deciding factor now that the global monetary crunch is starting to take its toll in Dubai.

According to a property analyst, Project finance has become more expensive and harder to raise courtesy of the global credit crunch and almost every local developer will be looking to gear their local project to achieve a higher rate of return on equity employed. If finance costs more, then the viability of a proposed project may shift significantly,

As international investors are already picking up on the current shift in momentum in Dubai, there are reports of an increasing number of new projects and developments, as well as rumours flying around about the fact that the governments investment has been given to the northern emirates of Ajman, Umm Al Quwain, Ras Al Khaimah and the regional city of Al Ain, has left the international investors community riveted by the fact that investment is still possible and probable.

Judging by the move made recently by The U.A.Es government, to invest rather heavily in the emirate of Ajman the smallest U.A.E state, whilst announcing the construction of a new airport for the region, is more evidence that Dubais time as the property sector of choice in the emirates is coming to a slow close.

The recent news that a mixed-use airport, due for completion in 2011, led to many a developer snapping up whatever land they could get their hands on, in an attempt to capitalize on the newly available and soon to be readily accessible northern regions of the U.A.E

According to real estate news of late, the fourth largest city in the emirates, Al Ain, is currently experiencing its very own pseudo-property boom. The reason being: many investors are now spreading out on the search for higher profit returns.

According to a reputable and well respected property service firm, Asteco, rental prices of villas in the city have increased by 30 to 40 as it receives an influx of ex-pat and foreign buyers.

It is of the opinion of many property experts that Several new companies have recently opened offices in Al Ain, particularly those with interests in consultation and construction,

The need to house new employees has inevitably increased the demand for property. In addition, expatriates working in Abu Dhabi and Dubai are taking advantage of the more affordable accommodation in Al Ain, despite the longer commute. The cost of renting in Al Ain may be rising, but it is still much cheaper than in Dubai and Abu Dhabi,

All in all one can genuinely see that although Dubai is still a wonderfully lucrative area and destination of choice for investors, there is also a tangible change in momentum, largely due to the fact that Dubai is also now experiencing the ripple effect that the current global credit crunch has on all economies and currencies the world over.


About the Author

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The Hidden Costs of Buying Iridium Satellite Phones from the Low-Cost Provider

A quick Google search on "Iridium 9505A Satellite Phones" will display a wide variety of prices and airtime plans. However, what does it all really mean Is buying a phone for 1,395 really better than buying one for 1,495 Are you truly saving 100 Perhaps not It is critically important to understand there are very distinct differences between the equipment, services, and options that Iridium Service Providers offer which significantly impact the retail price of the phone. In general, low price means very few options and services, if any, while higher prices include more accessories and service.

Sure, you bought at a seemingly great price and your phones arrived in the standard Iridium factory packaging. However, did your low-cost vendor perform the following essential tasks for you that will ensure your Iridium satellite phones are fully operational in the time of greatest need: emergency response, business continuity, or communication in remote areas with the intangible reasons being to save lives, time and money

Task: Description Time Value
Unpack: Open each phone box, remove all components, 10 min, 4.81
Read: Read set-up instructions, 10 min, 4.81
Inventory: Verify you have received all components, 3 min, 1.44
SIM: Insert the SIM card in each phone, 3 min, 1.44
Charge: Unpack charger, insert battery, charge phone, 3 min, 1.44
Label: Print a label and label each phone, 4 min, 1.92
Charge2: Check on charging status, swap phones, 5 min, 2.40
Test: Remove PIN code and make, receive a test call, 20 min, 9.62
Trash: Packaging disposal, 2 min, 0.96
Case: Buy case for kit, 30 min, 14.43
Pack: Pack the kit into the phone case, 5 min, 2.40
Card: Create, print label and laminate a user card, 30 min, 14.43
Errors: 20 No offense, but do you do this daily 25 min, 12.02
TOTAL: The REAL total additional time and cost, 150 min, 72.12
Value based on 60,000/yr salary

Additionally, what is the opportunity cost for you and your organization to unpack and properly set up the phone Setting up your Iridium phone will take you or your Admin person away from other high value projects which can more than double the cost of "doing it yourself". Isnt your time worth more than the value of setting up an Iridium phone Once youve set up your phone, how will you keep all the accessories together Will your low cost vendor provide a carrying bag for you What if you have trouble setting up your phone Is 24 X 7 support available to you at no cost

And heres a scary thought: What if you have to set up 50, 60, 80, or 120 phones Do you have the time Do you have the staff Oh, yes, do you have a place designated for setting up and charging a large quantity of Iridium satellite phones

Summarized below is the total of all the real hidden additional costs of buying Iridium satellite phones from the lowest cost provider:

Self setup 72.12
Opportunity cost 72.12
Nylon carrying bag 20.00
Easy instruction guide 10.00
1 hour support 28.85
Total: 203.09/phone

But you bought the phone at the "lowest price" didnt you Or, so you thought The lowest price is simply a number and is usually the lowest overall value. The highest value encompasses far more and saves you more time and money in the end. When you receive the Iridium satellite phone you bought from a customer service oriented provider, all of these tasks are taken care of for you, and done right. Simply turn on the phone and you are ready to go


About the Author

Lou Altman is the CEO and Founder of GlobaFone, an award winning, leading provider of

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• 2nd Spiderweb: Can You Believe a Broken Wrist Saved My Business

The 3Cs Of The Best MLM Company

Multilevel marketing, or what is commonly known as MLM, is starting to be a buzzword in the consumer product industry. Many companies are now starting to realize the effectiveness of the MLM scheme, both in cutting cost and boosting sales. Hence, the number of MLM groups has increased exponentially over the years.

The rise in such companies is a boon for consumers because rising competition could lead to better products, costs and services. On the contrary, the surge in the number of multilevel marketing groups is a bane for people who want to join the MLM industry. Now, more than ever, it is more difficult to find the best and genuine MLM companies.

Not all entities claiming to be MLM groups are legitimate. There are many companies and individuals who are using the MLM format to defraud people. Therefore, if you are interested in joining the MLM bandwagon, you need to carefully check the company background and deals of the multilevel marketing group you are going to join.

Here are the 3Cs that are found in the best MLM company:

Credibility

The first thing you need to do, before investing in a multilevel group, is to look at the companys background. Check if the corporation is listed in the stock exchange, and how long it is in business.

Extremely high entry or sign up fees, exorbitant prices of products being offered, and inconsistency of policies are the most common tell tale signs of an MLM company that is either bogus or is headed south. Moreover, a group that is more concerned in getting membership rather than selling products is also dangerous.

Look for forums or discussions about the MLM company you are going to join. Reading forums and reviews will let you know if the members of that company are happy and if its target clients are content with the products it is offering. Also, it would be wise to check news articles about the MLM company from reputable news agency on the Internet. New articles will help you determine if the group you are joining is in trouble with respective governing bodies or financially.

Competence

Aside from checking the company itself, you should also check the background of the people who are behind the MLM group. Ensure that the people running the MLM group you are planning to invest in are of good character, have ample relevant experience and are not involved in any illegal activities. Remember that no matter how great the product and the compensation scheme, if the officers behind the MLM group are incompetent, the company is bound to fail.

Competitiveness

After you have verified the legitimacy of the company and the competence of the people running it, you now should look at the MLM groups products and compensation plan. Ascertain that the products that are being offered by the company are saleable and competitive, in terms of quality and price. The foundation of a good MLM company is its products.

You are joining an MLM group because you want to earn extra money. Thus, the compensation package or plan of the company you are going to enlist in should be attractive. Also, the scheme should be achievable. How will you be able to ask other people to join your group if the compensation scheme is difficult to achieve and is not appealing

However, you must also be wary of the companies that are giving compensation that are too good to be true. Oftentimes, companies that are presenting irresistible deals are unscrupulous, using the very attractive compensation scheme to lure their prey.


About the Author

Daegan Smith Is And Expert Online Marketer
"Wanna Lean The Secret To Making 85,147,717
Per Month While Quickly And Easily EXPLODING
Your Network Marketing Organization by 7,141
People Without EVER Buying Or Calling a
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Your Gateway to Total Financial Freedom Online

Starting and running a successful business online or offline isnt as easy as most people thought, Even if you have all the money in this whole wide world. Most people after going through a business opportunity ads that usually states how easy it is to make money with their system they sign up and after discovering they need to make some sacrifice and put forth a little effort they quickly take the exit.

Can you possibly think of an easy way to make money without doing anything at all NO, Nothing good comes easy. Many young internet entrepreneurs have hit the brick wall due to lacking a clear strategy and foresight to running a successful home business.

Let me start this way by saying I used to walk with an engineering firm, I had little time for myself let alone my families. Very early in the morning Ill pick up my briefcase and return in the middle of the night, until one day I came across a copy of Shawn Caseys Mining Gold on the Internet.

From that very day my life changed. I have discovered the Exodus to Total Financial Freedom. I made up my mind to start my own profitable home business.

First thing I did was to get searching for a business opportunity, I got a lot of results from my search but all the result didnt look promising to me. Eventually I got a link from Shawn Caseys book and signed up without any delay. A link from a renowned entrepreneur, what more can I possibly be asking for.

I logged into my account area and behold it was all I ever dreamt of; a multiple stream of income, yes one income isnt enough otherwise you will be setting yourself up to be broke one day; a global business, a business I can run successfully from over 210 countries; a multi-tier affiliate program, a program that build leverage income from generation to generation in addition to a powerful worldwide advertising tools thats give me a share from the profits of many of the major stores in United States and beyond..

Getting started wasnt easy at all, due to my naive experience to marketing online but thanks to their extensive business building resources and the 24hrs support, I was able to achieve my dreams. Thou my first month I got a check of 12.80 but it has never been the same for each month as it continue to rise. After a year plus my commission check commission check has risen rapidly to 25,889 and still rising. Just last week I submitted my resignation letter. Its time I put in all effort and time.

Four executive from my previous job have signed up too. They think its an exciting new way to live and work.

For me no more working late hours and doing a job I dislike just to earn a living, the world has become a global village for me to limit myself.

I remember what a friend solider said to me a few years ago; we kill those we love and guard those we hate a vivid example from the military perspective. And he was eventually killed on the battle, maybe by those who loved him.

The truth is you can not set goals for someone else, they have to want o set their own goals and really want o achieve them. Like the proverbial adage: You can force a donkey to the stream but you can not force it to drink the water.

WHAT OTHERS ARE SAYING

"After three and a half years online I have found the most professional and best-run opportunity with SFI. The teamwork and support are the best around. My future is now in my hands--and it looks good"

Jim Chessher
TX, UNITED STATES

"Thank you SFI Iam really seeing the results show through as I move forward and grow my business With the resources and great marketing tips that are so easy to follow, there is no reason to fail or quit. "

Crystal Barker
HI, UNITED STATES

"For the best in helping you achieve financial independence, nothing can beat SFI."

Sgt. Eugene H. Russell
SC, UNITED STATES


About the Author

John Benjamin: Home based entrepreneur freelance writer is the author of "Your Gateway to Total Financial Freedom Online". Take action now at

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Interesting Ways To Make Money Online

There are a number of interesting ways to make money online. Many individuals around the world are now making a lucrative income by simply working online. Now, I know you all have heard about making money through various types of affiliate programs. However, I am going to sway a little from the norm and share with you some new, innovative ways to make money on the internet. If you are ready to join the millions who are able to work from the comfort of their home, keep reading

1. Do you have any professional skills and talents Do you seem to have a natural ability to motivate others Do you have experience when it comes to project management Perhaps you are really good at composing resumes Did you know that there is someone somewhere online looking for people with skills and talents like this The great news is that they will pay you a large amount of money in order to offer these skills and services to them You can find jobs where you can offer your services on many different websites. Simply explore and you will be quite pleased at what you can find

2. The next way that you can make money online is by writing articles that are search engine optimized. Search engine optimization is an essential component for businesses to succeed online. This employs the use of keywords and keyword phrases in order to make that particular article popular, or rank "higher" when an individual searches for that particular word and/or phrase. Many websites, employ individuals to compose these types of requests. If you are looking for an interesting way to make money online, this may be the way to go

3. If writing sounds appealing to you, you may benefit from creating a blog and making money. There are many opportunities out there for the individual that elects to share their opinions with others. If you have the ability to write, and have a natural knack for sharing information and opinions with other people, blogging may be a great way to make some extra money online There are many blog networks that can be used to do just this. These include GigaOmniMedia, Weblogs, Inc, and several others.

4. Many individuals are creating a lucrative income by working as administrative assistants when it comes to various websites and businesses online. If you are looking for a professional career that will allow you to grow in both your professional and personal life, you may consider seeking out a position where you can work as an administrative assistant.

5. Do you have some information that you would like to share with the world Would you like to write reviews on various products Would you like the flexibility of writing what you want, when you want If so, you may enjoy writing online at websites like Associated Content, eHow, Helium, Squidoo, MyLot, and more I generally average at least a few hundred dollars a month simply adding articles to these websites in my spare time, and now you can too

If you are interested in unique ways to make money online, here you have been given a few ideas to help you out. You no longer have to pay money to make money online; you just have to be creative in your approach


About the Author

Chris Simpson is dedicated to helping people find honest and legitimate

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Why Cold Calling is Such a Waste of Time

Cold calling is a selling method wherein the salesperson makes unsolicited calls, with the help of a phone in most cases, to prospective clients. The adjective cold is used because of the initial treatment of recipients towards the callers. Although its extremely difficult for sales people to attain their objectives through cold calling, most of them still persist in using this topic.

There should, however, come a point of accepting that some methods just dont work, ie. cold calling, and its time to move to greener pastures.

Other Areas Where Cold Calling is Used

Cold calling is not exclusively used in sales although it is its primary application. Cold calling however can also be used, and more effectively in some cases, in other industries such as recruitment and labor placement for instance. Head hunters make unsolicited or cold calls to people whom they wish to pirate for another job opportunity.

Reasons Why Cold Calling is an Ineffective Sales Method

Time Eater - People tend to think of cold calls as time eaters because theyre forced to dedicate a portion of their busy schedules just to entertain cold calls. This is doubly resentful since these calls werent scheduled and solicited in the first place. Cold calls can cause people to ruin their schedules when theyre too polite to cut the caller short.

Act of Rudeness - Some people tend to view cold calls as a simple act of rudeness merely because they werent solicited. As such, these people feel theyre very much in their rights to reject this type of call and treat rudeness with rudeness as well.

Wrong Target - It would be better, of course, if prospects used for cold calls were carefully selected, but in most cases, they arent. For that reason, you could be making cold calls to the wrong people: people who arent your target market and has no interest whatsoever in whatever youre selling or offering.

Remember that one of the basic lessons in sales and marketing is to have a target market in mind and to identify specific characteristics that make the target market respond positively towards your product. When youre giving your sales pitch to the wrong target market, theres very little possibility that youll succeed in attaining your objective.

Insignificance - Other individuals dont mean to neglect your calls, but the mere fact that your call is not expected or scheduled automatically places it on the bottom of the persons priority list. As such, your call will be labeled insignificant, and its very possible that you wont even be given access to the person youre intending to talk to.

Hard on the Nerves - At times, the problem isnt with the recipient of the call but with the recipient himself. People can feel inordinately nervous whenever theyre required to talk to strangers who may not even welcome the idea of having to spend minutes listening to a sales pitch made by an anonymous caller.

If youre the type to imagine all sorts of horror happening to you even though theres no present indication to say that the recipient of your caller will react that way, this could destroy your concentration and make you unable to deliver your sales pitch the way it should be.

Although cold calling has its benefits, affordability being one of them, it is however still not a method that you should apply to every, if any, customer. The potential harms of cold calling far outweighs its benefits so if you dont want to risk alienating a prospective client, stay away from cold calling


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Acquisitions: Consider the Potential of Other Operations When Included in Your Companys Business

The most dynamic and highest potential business models are ones that enable other enterprises to achieve extraordinary results by crossing the boundary from being an independent producer to becoming part of the company, whether through acquisition or joint ventures. Many specialized distribution businesses provide business models that make this possible. Study this subject well, because it is a secret of creating vastly more growth and more fundamental business model enhancements.

Lets take a look at Sybron Dental Specialties. The firm provides many innovative products used by dentists to serve their patients. Most of these products were added by acquisition. Often the new offerings were developed in start-up partnerships between innovative dentists and people with product development skills. Such start-up companies have low volume, and high distribution costs. Often, they were too small to be able to afford much marketing.

When Sybron discovers a promising new product being offered by such an uneconomically-sized firm, Sybron often purchases the company. Being part of Sybron gives the product more credibility, so sales increase. On the larger volume, production processes can be improved and scaled up.

Being part of Sybrons distribution network also reduces the costs of getting the product from the manufacturing facility to the dentist. As a result, Sybron can turn a marginally profitable, small market share product into an industry-leading product with vastly lower costs and prices within a short period of time.

Sybrons leaders know thousands of dentists on a first-name basis and spend lots of time sharing ideas with those dental professionals. That frequent and extensive contact increases the likelihood that the company will hear about more promising new companies and products and that Sybron can share helpful information about the improvements it makes to those offerings after acquiring them.

Beckman Coulter was formed by the merger of two companies with complementary product lines in the bio-medical testing industry. While many companies would have primarily examined the opportunity to reduce costs by consolidating headquarters, sales activities, and manufacturing, Beckman Coulters CEO, Jack Wareham, saw those areas as only the beginning of the cost-reduction possibilities.

Mr. Wareham had headed Beckman Instruments, Inc. before the merger. That firm was well known for its expertise in simplifying and automating tests to make them more reliable and less costly. He dreamed of putting all of the Beckman and Coulter tests into the same automated processes.

Such automation equipment is now being offered, and provides the lab with broader testing capabilities in ways that reduce both Beckman Coulters costs and the costs of the laboratory running the tests. At the same time, physicians and patients get their tests done faster and more reliably.

Not content with that cost improvement, Mr. Wareham focused the combined operations on creating a linked set of technologies and tests that begin with fundamental medical research and end up in patient diagnosis and treatment. By having the biological measurements be conducted by consistent processes and chemical reagents, diseases can be more easily and inexpensively studied, diagnosed, and treated.

An example comes in the companys technology for detecting prostate cancer the PSA and free PSA test. Once a tedious manual test, the test is now automatically processed on the firms analyzer in 15 minutes. As a result, many lives will be saved while medical costs drop. By expanding the companys line of testing through acquisition, Beckman Coulter is now in a position to provide these sorts of benefits as the new generations of genetic and protein-based tests are developed.


About the Author

Donald Mitchell is an author of seven books including Adventures of an Optimist, The 2,000 Percent Squared Solution, The 2,000 Percent Solution, The 2,000 Percent Solution Workbook, The Irresistible Growth Enterprise, and The Ultimate Competitive Advantage. Read about creating

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How to Create Effective Business Cards

Everything in businesses today has become paperless with technological advancements introducing email, internet, scanning and others. However, the one essential paper item required for businesses and entrepreneurs which continues to be utilized effectively is a business card. A business card is very important to let customers, clients and possible investors take your information with them and remember you when the time comes. Have you ever been in a situation where youve bought something from someone and then you cant remember where the store is located or what its called That business provided you a service or product which you would have wanted to use or buy again. Because you cant remember the details you will be likely go somewhere else to buy that product or service. This should not happen to you and your business and so business cards assure you that customers will remember you. If you are in a business which requires exchanging information often with clients then having a business card will be useful.

Business cards needs to be perfect for others to get the right first impression about you. It is a way to tell others what your profession is, to give them an idea of how you will be able to help them and what services you can provide. A business card should reflect that you are a professional, you do your job well and you know what youre doing. There are many different styles for business cards but it is important to choose a style and layout which is organized and appealing to the eye. The basic essentials a business card should contain are your first and last name, your title or designation in the business, the name of the business, the service you provide if it is not obvious, and the options to contact you. The contact information should at least have a landline telephone number, a cell phone number if available, email address, website of the business, and mailing address. Remember, your business card is not a brochure, so dont make it confusing by listing too many services and products. If you really must list a few services you also have the option to list them on the back of the business card so your contact information stays clear and orderly.

Most business cards follow the horizontal layout design as it is easier to read and provides enough room to effectively space out every piece of information on the business card. Your name should be the most emphasized piece of information on your business card and should be styled with a bold and large font. The layout design for your business card is also important to plan because its the difference between someone thinking your business will be useful and having your card thrown in the trash. It would also be wise to follow the ideal size of 3.5 by 2 inches which will fit in any wallet. The quality of the paper used should also be taken into consideration so it will be durable and wont easily tear. People also judge you by the paper you use for your business card. If you use good quality paper for your card they will assume you take your business seriously and are a dedicated professional. Some even take the time to laminate their business cards so they are preserved better and last longer. Unique ideas are also followed such as printing business cards on wood, metal or plastic. The latest trend is to magnetize business cards so it can have 3 purposes: people use it on their fridge as a magnet, it creates a way for people to see your information often, and so they wont lose your business card.

The type of ink used to print your business card should be long lasting and permanent so if it gets moist the ink should not run. Colours used on your business card should be thought out carefully. Depending on your profession more or less colours will be necessary. For example, if your business is a craft and arts store then you might consider using more colours and innovative fonts to produce a creative layout which exemplifies your business. However, you have to know if its going to represent your business in the ideal manner. If you are a doctor or lawyer you would tend to use less colour and fonts and depict a crisp and concise business card. The font size chosen should not be too small otherwise it will be difficult for someone to read your details and information. It should be in a font that is easy on the eyes and clear enough that details can be quickly understood. Contact information should have the most information so you provide a variety of options for people to get in touch with you.

It is definitely a good idea to invest in quality business cards. Make sure that when you do, you follow the proper guidelines so they will be used to their full potential, bringing in more business for you and your company.


About the Author

SoloPress is a company dedicated to quality printing for

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Top 6 Tips Select an Ideal System to Sell Your Digital Products Online

If you are selling products online then you should also have a suitable system in place that enables easy tracking and reporting mechanisms. Only then can you make an informed decision on the progress of your business and sales. Here we provide you the top 6 tips on selecting the ideal merchant service for your account.

1. The Service Must Suit Your Product

Ideally the merchant service you select should complement your line of business. If you are into selling digital products like ebooks and software then your merchant service provider should accommodate such products as well. Why If you want to sell for e.g. ebooks, then you should choose a system that allows merchants to sell digital products and downloads. This way you will have a much greater access to many great features such as download protection, thank-you page protection, etc. that other merchant services doesnt offer. Such service will be much more suitable for you than any other.

2. You Should Be Able to Track and Monitor Everything About Your Product

Your merchant service provider needs to have suitable mechanisms in place that enable you to easily track and monitor your sales and overall progress made. It should ideally provide you with readily accessible customized reports and online tracking methods where you can track sales, which PPC campaigns are fetching the most sales, which keywords earn you most traffic etc. It should also allow you to easily track the performance of your affiliates - how many visitors they bring, how many sales they make and overall conversion rates for eash different affiliate - incase you have an affiliate program for your product set up.

3. Security and Fraud Protection is Vital For Your Online Business

The merchant service provider you select needs to have a high level of protection and security measures in place. SSL certification should be a must and even security measures like merchant rating systems should be in place to protect affiliate interests. But SSL certificates wont protect you from fraudulent sales. Such system should provide the complete protection from illegal file sharing if you sell downloads, fake customers and other illegal activity protection. When you have a complete security, only then you will be able to successfully run your online business.

4. Top Customer Support - the Importance

This is one of the most crucial elements of any good merchant service provider. Your prospective merchant service provider needs to have a high level of customer support with ready access to manuals, user guides, forum discussion groups and contact forms and FAQs so that you can get answers to information you need anytime The last thing you want is for your sales to slacken on account of lack of information and help So remember Always ask questions the support team to test the company. If the support is helpful and answers all your questions - you should definitely go for such company.

5. Huge Variety of Payment Options

Your merchant account needs to have suitable provisions for payments through both credit card as well as other means like PayPal, Moneybookers, Authorize.net, Worldpay, Google Checkout etc. Having such a varied set of payment processors and options will stand your business in good stead as you can reach out to a wider customer base and enhance your sales quotient. Make sure you can offer as much payment options as possible. This way you will be able to increase your sales much more

6. Free Registration - Dont Pay Any Fees Until You Start Making Sales

This is imperative when you are looking for a merchant services provider. In todays age you shouldnt pay for just signing up to sell, registering for services from your merchant support system should be free. If you have to pay for signing up then it is a sheer waste of your time and effort. Make sure that such company only charges a flat fee per transaction, so you pay only when you make a sale. One of the reliable and effective merchant service providers is Click2sell.EU http://www.click2sell.eu. The company has a great merchant platform that enables merchants to easily track the performance of their affiliates, the progression of sales, PPC campaigns etc. through customized reports and tracking mechanisms online. In addition all of these reports and statistical information can be easily downloaded and saved for future reference to make informed decisions on future campaigns and sales efforts. Click2sell offers many value-added features like varied payment options, in-built affiliate network, affiliate tracking and many others. So when you decide to sell your products online, make sure to choose a great company that will give you the most benefits. It will be vital for your success


About the Author

Egidijus Andreika is a creator of Click2Sell.EU

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