Launch Preparation - The First 7 Steps You Should Take

To get you started on preparing for your launch you should complete the following steps:

Launch Preparation #1: Know that launches are great, but they also stink at the same time.

During a launch you won't be enjoying the four hour work week, but instead the four hour sleep week.You will be extremely busy and working long hours.

You will make a lot of money from the launch, but you also have to give money to your affiliates who made the money for you.So keep that in mind.The real reason for your launch is that you want to increase your influence so that you can become a big legend.If you are thinking about doing a launch just to make a lot of money then you are looking at a launch in the wrong manner.It's all about increasing your influence and becoming a big name.

Launch Preparation #2: You have to focus on getting joint venture partners because they are a huge part of your launch.One of your biggest goals should be to get the best affiliate partners.Try to get your affiliate partner dream team.

Launch Preparation #3: If you don't have any proof then you don't have a launch.This means that in your launch you need to have screenshots of your bank accounts, deposits, affiliate checks, endorsements, etc.to prove that the launch is worth participating in by the joint ventures.

Launch Preparation #4: Know that there are some risks involved in launches.For example, your reputation among your customers and affiliate partners is at risk.If you do the launch incorrectly then you may negatively affect your reputation.

Launch Preparation #5: You don't want to do the launch by yourself and I'm not referring to joint ventures.This means that you want to have somebody that creates the launch strategy for you.You also need someone to write your copy that includes the broadcast to your prospects, your broadcast to your affiliates, and your sales letter.

Get your sales letter done early so you can split test it before the launch.Make sure to dumb down your offer because newbies are also buyers.In fact, 90% of your buyers are brand new to the Internet.

Launch Preparation #6: I'm not big on creating pre-launch videos, but if you do them make sure that they are buzz filled.

Launch Preparation #7: Make sure that you have your fulfillment department ready to go.Verify that all your products are ready.

Make sure your merchant account is in your back pocket.Call them ahead of time to let them know about your launch.Call them a few weeks before, a few days before, the day before, and the day of your launch to remind them of your launch.Why?At any point in time your merchant account can shut down your account if too much volume has gone through.So if you warn them about the potential increase in volume they won't shut off your account.

Also, when speaking with your merchant account make sure to overestimate your launch earnings for 3 to 4%.This is critical.

These are the first seven steps you should take when preparing for your launch.Have you done them?If not, then you have work to do!

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