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http://www.mprivateresidences.com/

If owning a $2-million to $3-million home complete with tennis courts and a waterfront location in Cabo San Lucas sounds appealing, Calgary-based M Private Residences has a deal for you. Think of it as a time-share on a whole new level. "We specialize in the shared ownership of luxury vacation properties around the world," says co-president Paul Poscente. "The word 'ownership' is key and differentiates us from time-shares. Each investor actually owns an undivided interest in our properties and gets the luxury of travelling to those properties." In other words, this investment property doubles as a getaway home.

Currently, there are 12 luxe homes in M's stable. By the end of the year, there will be 13 homes in six countries. There are two types of shares: class A and class B. When the company was founded in September 2004, A shares were going for $340,000. They're now up to $465,000. Investors who go with the premium shares are entitled to 60+ days of time per year at any one of the homes, explains co-president Ken MacLean. They also pay $20,000 in annual dues for maintenance fees and elaborate concierge services. Class B shares go for $265,000, with $12,000 in annual dues, and allow for 21+ days of use per year. "You're allowed to book a month of time up to two years out," explains MacLean, "excepting Christmas and Easter, which is lottery-based."

Douglas Gray, a former real estate lawyer and author of 23 books, including Making Money in Real Estate, says M's business model is intelligent and eclectic. "They've taken the best of all the investment options out there and blended them into this opportunity," he says. "It's a natural evolution. It will be a good fit for a select group of sophisticated investors." So far, about 90% of M's clients are Calgarians, but the company is expanding east. As the number of investors grows, so does the portfolio. "For every six shares we sell, we buy a house," says Poscente. What's the latest location under review? A property in Italy with its own olive grove and vineyards. "In the morning, you go and test your grapes," says Poscente. "It's living the dream."

[Via Canadian Business]

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A good offer can make all of the difference in the world in the overall results of your direct marketing.

In order to craft these highly effective offers, here are the ingredients that can be used in the thinking that should go into them.

Number one, something new as in new products, new services, new prices.

Number two, a sale or specially discounted prices.

Number three, a bonus or premium for purchasing or even just for coming in.

Number four, a gift for responding.

Number five, a time limit on the offer to stimulate prompt response.

And the best offer includes all five of these ingredients. In fact, whenever I write a sales letter for a client, I will typically include every one of them. Think of it this way. Why would you bother to go to all of the trouble, time, and expense to send your customers or prospects an offer and settle for a lousy result?

So' we've now covered the first two aspects of a successful direct marketing campaign, the list and the offer. In you next Success Marketing Strategy I'll reveal to you the third stepping stone to direct marketing success. This one should be easy to guess.

Dan Kennedy, http://www.dankennedy.com/

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