B2B Email Blasts That Survive the "Report As Spam" Button

Whether you are a long time email marketer or a small business that is just starting to develop online presence, business to business (B2B) marketers are using email blasts more than ever before.If your business operates online or offline, some of the most effective marketing is Internet driven.Are you considering an email marketing campaign?It is important to be aware of the provisions you must follow.As spam guidelines tighten, you can develop a methodical email blast program that follows future trends.

An email blast is another term for email marketing that refers to sending a mass electronic mailer to a large list of recipients all at once.This list can be developed by from your current customer base, future prospects, or by purchasing a list from a marketing company that has been targeting businesses that are interested in your business.Be wary of people selling email lists that have a price that seems too good to be true.The truth of the matter is this may hurt you more than help you, as you find yourself ending up on spam lists everywhere.

Five years ago, the CAN SPAM Act was signed on December 16, 2003.It was the first standard set for commercial email traffic.By 2005, Congress reported a 35-40% decrease in email spam.Spam fines can be as high as $11,000 per offense.Staying off that list is a priority, and most businesses are able to do this with no problem.By 2008, anti-spam technologists believe that spam can effect 80-90% of email traffic.

The 'Report as Spam' button makes it highly relevant to send messages based on recipients preferences and behaviors.To have a highly effective email blast, know who you are targeting, the frequency that works, and monitor and test your frequency if needed.If you don't get on it quick, the target may have already purchased or lost interest.Frequency is a fine balance.Too much or too little is different for every business, and keeping the right balance is the difference between an opt-in or opt-out.If you aren't sure what the right balance is, test it gradually and watch for unsubscribes and complaints.

Many savvy business owners are looking for a marketing company to send out email blasts to an opt-in list.Make sure the list is cleaned regularly for undeliverables and won't trigger spam.Email blasts are already some of the most cost effective forms of marketing with the highest return on your dollars spent.Looking into a company that has a well-researched and trusted email blast will cost even less and be more effective.These companies will target certain professional niches like dental, hospitality, pizza, fire and police, first responders, and veterinarians.They are well established opt-in lists that have high rates of opening and clicking.

During a recession in which spending budgets are cut back as much as 8% overall, businesses make the mistake of cutting back their marketing budget first.There is a better way to do this.Try finding methods that are cost effective and proven to work better.Whatever you do, do not stop marketing.You will find that your presence will be noticed now more than ever.

About the Author

We offer cost-effective marketing solutions targeted to key business to business niche markets.

www.machalek.com

Relaited Links:

• 5 Tips on Displaying Your Products at a Trade Show
• An Innovator Advises You To Apply Creativity To Be The Best At Everything You Do
• When Farm Insurance Agents Bring Cash To The Funeral - The Farm Lives On

Organizational Tips For Your Home Office

If you are taking advantage of working from home via the Internet, you are one of a growing number of at home workers.Cutting out the time, stress, and expenses associated with a commute, having more flexible hours, and not needing to spend a lot of money on clothing to wear just for work are just a few of the amazing benefits of working from home.You also get to spend more time in the home you love and still pay the mortgage.

In order to maintain these benefits, you still have to work and make money.This means that you need self-discipline and a huge sense of responsibility.It's easier to be accountable when you are forced to get dressed and go to work on someone else's time.One way you can make working from home easier is to be organized.

One of the most important aspects of success when you operate your own business is organization.Businesses are often referred to as "organizations".There is a reason for this.Without organization, a business will not flourish.

One mistake so many make when setting up their home business has to do with their own office.When you don't create a home office that's neat, orderly and organized, you're creating a formula for failure.A disorganized home office allows for distractions and for a web based business these disturbances can easily, and quickly, spell disaster.

There are ways to keep a home office organized.Here are four of the more common tips to get you on track to a controlled and profitable work area.

1.Always keep your home office neat.Neatness influences performance, even when we are in private.Granted, some people's definition of "neat" is more uptight or strict than others.If you keep things in their place in your home office and keep it neat according to your standards, you will feel and act professional.Even if you do work in your pj's!

2.Keep your home office distinct.Ideally, you should use a spare bedroom or den or even the basement (as long as it doesn't resemble the Dungeon of Despair) for your office.If you don't have these spaces free for your use, working online makes it easy to create a make-shift office.You can set yourself up just about anywhere in your home.Even if you work on a laptop you should try to set up your daily workspace in the same place all the time.

Many people use their kitchen and if that works for you, great, but stop and think about how disorganized the kitchen table can get, do you really want that distraction.No matter where you set up shop, get it into your mind "this is my workspace" so that when you are there you are kick-started into work mode.

3.Have a nice desk or work table for your computer.Make it as nice as you can afford.Get a true sense of being professional and successful into your mind.Remember the old adage, "Dress for the job you want, not the one you have." This rings true for home offices too.If you want to make a six figure income, act like it.Allow your office to dress the part as much as your budget and space will allow.

4.Set your computer up for work first and foremost.Have your office software suite, folders of often-used notes or material, digital calendar, most frequented work-related website links, etc.all right there on your desktop.Clear off anything related to personal stuff or entertainment.Yes, this means your mp3 files that are used for your musical "fix" while you work.

Don't get rid of these things.Simply move them off your computer desktop.Remember, you are an organized professional so play the part and you can grab your music from the program list anytime you need it; just don't let it distract you the minute you sit down to work.

Looking and acting the part of a business owner is crucial for success.When you feel like a business owner, you'll start to act like one too.The first place to start making the transition is your home office.It's where you'll spend all your working time; therefore make it represent the type of business you want to operate.

About the Author

Chris Simpson is dedicated to helping people start working from home by finding honest and legitimate work at home opportunities and home based business ideas.

Find legitimate ways to make money online today at: www.HomeNetPro.com

Relaited Links:

• B2B Email Blasts That Survive the "Report As Spam" Button
• Car Insurance At A Glance
• A Definition Of Third Party Motor Car Insurance