Business Accounter

Saturday, February 7, 2009

Tags And Google Analytics - What Tags And Numbers Are Important?

On my website each page should have targeted keywords in its source area.What keywords should be in the source area for blogs?The subject matter in my blog is not as targeted as my squeeze page and website.

Answer: First of all, I don't have a lot of keywords on a lot of my pages.Why?It is more important for me to get links pointing to my pages from websites that have the keywords.98% of the time you should focus on the links coming into your site.

The other 2% of the time you should deal with tags.Your title tags are the most important thing on your site.Your title tag should have no more than 83 characters in it to get you high up in the search engines.Next, your H1 and H2 tags are important and should have keywords in them.Then worry about your keyword tags.

I'm not a big blogger in the sense that you are talking about.From a squeeze page and webpage perspective the first thing I do is I usually run Google AdWords to my squeeze page.I can look at what keywords are giving the best click through rate.This click through rate lets me know which ads in my Google AdWords campaign people are clicking on the most when they are sent to my squeeze page.I optimize my site based on the click through rate.

Then people start subscribing to my list.I look at what keywords people are using to opt in to my squeeze page.Then I use those keywords to optimize my squeeze page.

After they opt in I send them to a place where they can buy.Then I optimize the site for buyers.So I get the buyer keyword information last.

I even optimize my articles with those keywords.Look in your Google AdWords campaign and find out what keywords people are clicking on.Look at your control panel to find your stats to find out what keywords to focus on.

Question #2: What are the most important things to look for in Google Analytics?

Answer: It depends on what you are tracking.When you login to Google Analytics go to "View Reports" for a specific site.I look at how many average visitors I had, my bounce rate, how many page views I had, and the number of new visits I had, and where my biggest traffic source is.

On one of my sites I'm consistently getting 650-715 per day, but then it dropped down to 293 one day and then jumped back up to its average of 650-715.This drop happened on a Sunday.This number makes me want to investigate what is going on.

I want to analyze the top traffic sources.Looking at the numbers of where my traffic comes from I had the following: 84% came directly from Google, 7.8% came from this site, etc.

I also look at what keywords people use to find my website.There are many numbers you can analyze and get ideas from.It gives you an idea of what is going on with your sites.

I actually use HyperTracker more often than Google Analytics.Here are the numbers I look at.I'm looking more from an email marketing perspective.So I want to know the total number of clicks, impressions, open rate, clicking on links in the emails, going to the page and actually buying, and the conversion rate on the opt-in page.I also look at how many people actually buy after the opt-in page.I look at the value-per-visitor as well.

I send out emails through HyperTracker to get this information.I also find this information in Google AdWords.


About the Author

Email Marketing is the most profitable way to make money on the internet.

Discover how to use the internet and turn your computer into a cash gushing machine.Sign-up right now for Matt Bacak's FREE online newsletter to find out how to do exactly that - Go here:www.promotingtips.com


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Friday, December 26, 2008

What is a Managed Services Provider?

A managed services provider, or MSP, is revolutionizing the way in which a business manages its information.This is because the MSP manages that information for the business, giving the business a little less to worry about in their day-to-day operations.This is the perfect example of continuous outsourcing of an IT function.

Many businesses today are finding that outsourcing is a more cost-effective way to go about business, especially if they don't have an in-house staff to take care of IT functions.It is especially beneficial because of the fact that the only function of an MSP is to ensure the proper function of the systems that they manage.

Services provided by MSPs


There are quite a few services that can be provided by MSPs.

Those services include desktop and security monitoring, remote network, remote data backup, patch management, and technical assistance.

All of this is available at several different price structures.The various price structures are set up because some businesses need services that others may not.This offers a wide range of flexibility to the business, which is probably why MSPs are growing in popularity.They are also growing in popularity due to the fact that the costs to keep these operations in-house are on the rise.Businesses cannot simply see the sense in having in-house operations when operating in-house is more expensive than outsourcing these services to MSPs.

The benefits


There are a wide range of benefits to the company when using MSPs.

Those benefits include:


- System monitoring 24 hours per day 7 days per week.

This is something that a lot of businesses are not able to take care of themselves.Their IT staff comes in for an eight hour work day and that is it.

- Everything is taken care of by one company instead of multiple vendors.This avoids a lot of confusion.
- The price contracts are fixed, so the cost of using an MSP is not a mystery.The company knows exactly what to expect.Even if a crisis comes about, the price stays the same.The company is not charged more just because everyone had to work a little harder.

- The average revenue per user increases due to reduced costs.This is a result of the company not having to pay an hourly wage to IT employees that can equal tens of thousands of dollars per year.

- The cost for maintaining an IT staff is reduced because the service is outsourced.

- There is no cost to build their own IT management system.This is something that can be incredibly expensive because of equipment costs and staff costs.

As for the services offered, the list goes on and on, but one will find that managed integrated access, networking, and remote access are amongst the services.There is also network marketing and management, configuration management, asset management, managed videoconferencing, managed firewall, managed voice security, incident management, threat assessment monitoring, and much more.

What are the drawbacks?

There cannot be benefits without the other extreme, which are drawbacks.Just like with everything, there is always something.In this case, it is the fact that there is a lack of on-site repair.MSPs can fix software problems from their location, but fixing hardware issues is not possible.That is why it is good for a company to have provisions in place in case a hardware issue occurs.However, even companies with an IT staff on board may have to occasionally have another company come in to fix hardware issues, so this is not something that is specific to MSPs.

Nevertheless, this is something that is growing in popularity, especially in a time where competitiveness requires a business to save as much money as possible.At the same time, the business is able to have the best of everything.


About the Author

SAS 70 certified data center provides solutions that will keep your data safe through managed security, disaster recovery solutions, managed IT services, managed hosting and other business continuity services.

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