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Saturday, September 8, 2007

10+ Unusual Ways To Make Easy Money On The Internet If You Love Writing

Seven Lead Generation Sins
Goal improvements

1. Make money naming domains. The original idea comes from Dane Carson’s blog. While you can earn money as a contributor for services such as PickyDomains.Com, here is a better idea. Go to Google or any other search engine, find sucky domain names and contact their owners directly, offering them your services. The key to success is to make it 100% risk free. Inform your prospective clients that you’ll accept money only if they like your domain name. If you come up with one approved domain name a day and charge what PickyDomain charges, you can make $1500 a month. Another twist – come up with cool domain names, like SiteToRemember.Com or ItsMe.Com, register them yourself and sell them on the aftermarket.

2. eBay arbitrage. A lot of people like buying stuff on eBay, because it’s cheap. And some people never buy on eBay, because they are afraid of being ripped off. Here is your solution. Go to Craigslist.Com and see what items people buy and sell most often. Look at prices. Then go to eBay and see, if you can get it cheaper. Once you find your niche, you can buy things on eBay (or better yet, act as a representative for an eBay powerseller) and sell them for a profit using local classifieds and Craigslist. You can do this online as well. Set up a proxy store, and when you get an order, simply buy the same item on eBay for less, substituting shipping address from your own to that of your buyer.

3. eBay copywriting. If you are good at copywriting, go to eBay and look for highticket items, like boats. Find auctions with totally sucky descriptions. Contact an owner and inform him or her that good description of his or her item is likely to increase the chances of that item being sold. Then offer your services for a 1% of the selling price.

4. Get Paid Writing Reviews. This idea comes from a blog called Business Ideas That Work. A site called SoftwareJudge.Com pays up to 50 dollars per good review. However, if you are good at reviewing software, you can do this on your own. Go to CNET or any other site that lists software. Find sites that don’t have any reviews or testimonials. Contact developers directly, offering them your review services. Good reviews and testimonials increases sales, so you shouldn’t have any difficulties convincing developers that they need your services. And you get free software and games too! Oh, and you don't have to limit yourself to software alone.

5. Social Bookmark Whoring (oops, I meant to say PR). RedDit and Digg can bring a crapload of traffic. And traffic means money. If you have experience creating linkbate titles and getting to the top, why not offer your services? Say, you charge 10 dollars for submitting news to RedDit, Digg, StumbleUpon, Furl, NewsVine, Fark and all the other social bookmarting sites. The key is to work only with interesting stories, so you don’t become a spammer. 10 news a day and you are 100 dollars richer. You can probably work out a deal with online PR agencies, because they are totally clueless about this.

6. Writing Google AdWords Ads. Every time I see “Cake Icing. Used And New. eBay.Com” type ads or “Four best sites on killing your wife”, it makes me wonder. Aren’t there any GOOD AdWords ads copywriters? Look’s like a great job to me. The ads are only three lines long and if you charge 10 bucks per ad, you can make a lot of money. And the customers are easy to find, too. Just look at all these terrible ads that Google displays on their search engine and contextual network.

7. Wacky blogs. Steve Pavlina gets over 300 dollars a day from AdSense alone, writing on wacky topics, like polyphasic sleep, astral projection and psychic development. Or take David Icke, who claims that president Bush in an alien and a reptilian. Your blog doesn’t have to be true, it just has to be interesting.

8. Blog whoring. There are a number of services, like PayPerPost.Com, that pay for promotional blogposts. Once again, you can do the same thing, cutting the middleman out.

9. Unique Personal Ads. Write memorable personal ads for online daters. Most personal ads suck. “Hi, my name is Bambie, I’m a Vergo, I’m 19 and I love dogs.” Here is my favorite personal ad. If people pay for resume writing, they might pay for a great personal ad.

10. Poet For Hire. This is nothing new. Still, if you love writing poetry, why not make some money with your rhymes.

11. Don’t EVEN THINK about majoring in English, Medieval Literature, Journalism or GET A REAL JOB, IF YOU WERE DUMB ENOUGH TO DO SO. Just kidding. If you love writing, just write, and the money will follow.


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Twain the entrepreneur drifted toward disaster

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Thursday, September 6, 2007

11 Tips for Pay-Per-Click Success

Go West, Young Entrepreneur! Is The Valley Better For Software Startups?
Health improvements

This list details some very important points to keep in mind when creating or managing any pay-per-click campaign. Is this all there is to know about pay-per-click advertising? Absolutely not, but for those new to PPC it should serve as good place to start. Additionally, pay-per-click veterans or at least the moderately-seasoned will want to touch upon these points now and then to brush up on their fundamentals.

1) Do your keyword homework.

Use Google's free Keyword Tool or sign up for a WordTracker account to find out which keywords are the most competitive. The more competitive the keyword, the more expensive your clicks will be. While you're finding out which keywords are too expensive you'll come across some that aren't being targeted heavily by advertisers. Take a good look at these - they may be your keys to a successful niche campaign.

2) Don't bunch your ad groups.

You should be striving to separate your ad groups by keyword. Whatever your target, separate your keyword lists into closely related groups containing the same target words and write ads geared specifically to those words. Your ads will show up higher in results based on their quality, and search terms show up bold in results - a click-through rate booster.

3) Drive home your selling point.

What's your offer? Why are you better than the others? Remember that your ads are going to display with your competitors. The difference between a user clicking your ad and clicking a competitor ad is about 100 pixels on the screen - or a millisecond of time. You need to convince them that you are the one they want. You are better. Grab them.

4) Don't send users to your home page.

This is perhaps one of the worst things you can do to your Pay-Per-Click campaign. Internet users are notoriously impatient. Send them to your home page when they were searching for a specific product or service and see how fast they leave. Don't waste your advertising budget - send them to optimized landing pages.

5) Optimize your landing pages.

Your landing pages need to drive something home immediately for your users: "you have landed in the right place." They need to know that, yes, this is what they were looking for, here it is, here is why it is better than the rest and here's the easy thing they need to do to get it. In most cases you'll need to create multiple landing pages based on your different ad groups and keywords, but look at it this way - if your users aren't landing at pages geared exactly to their search phrases they'll leave and take your advertising budget with them.

6) Don't lie in your ads.

People aren't dumb. If you promise something in your ads you had better well deliver. Otherwise you'll not only waste advertising dollars but damage your brand. Be honest, and focus on points that make you stand out from the competition. Grandiose ad text might bring in clicks, but if it isn't the truth it won't bring in conversions.

7) Your domain name counts.

In most cases you can display a domain name that you own as the "display domain" but point the ads to a page on a different domain. Why does this matter? If you own a domain name that contains the keyword text it will show up bold and increase conversions. Enter the optimized domain as the displayed domain, point the ads to your landing pages and you can expect higher CTRs in most cases.

8) Utilize negative keywords.

Google has a new Negative Keyword Tool that will allow you to find negative keywords that you should specify for your ads. Negative keywords are those that you don't want your ads to display for. For example, if you're selling "blue widgets" you don't want to display your ads to those users searching for "free blue widgets." If you don't use negative keywords you are missing out on a chance to get more targeted traffic to your landing pages, and this can really hurt your conversion rates.

9) Test, test, and test some more.

The greatest thing about internet advertising is the ability it grants you to measure your success. It's easy to create A/B split tests with Pay-Per-Click advertising. Change one word, add a comma, include a value proposition. . .just make sure you only change one thing for each split or you won't know which variable it was that made the difference! You'll find out right away that this is a great way to optimize your click-through rates - just don't forget that clicks aren't everything!

10) Don't focus too heavily on CTRs.

Getting tons of clicks isn't always the name of the game. In fact, if you aren't using proper techniques to ensure that you're getting targeted traffic and sending it to well-optimized landing pages you can blow through your advertising budget in no time flat. Remember that the success of any advertisement is getting back more than you put in. It's an investment, not a cost - so do all that you can to better your rate of return!

11) Don't pigeonhole yourself.

We all know that Google AdWords is the most popular Pay-Per-Click service out there. Your competitors know it, your users know it - even your grandma might know it. It would be foolish to ignore Google as a venue for advertising, but don't forget that there are other search engines out there who offer similar services. Yahoo!'s new Panama search system is catching on, and Microsoft's adCenter is nothing to sneeze at either. Both companies are currently offering sweet promotional deals to new Pay-Per-Click advertisers to stay competitive so take advantage and diversify!

About the Author: Mike Tekula handles SEO, SEM, usability and standards-compliance for NewSunGraphics, a Long Island, New York firm offering Search Engine Optimization, Search Engine Marketing, W3C-Compliant web design using full CSS layouts and all things web design/development.


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Selling Cyber-meals

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